10 Scandinavian fashion stars reveal their New Year’s resolutions

As 2024 draws to a close and we are inundated with roundups and retrospectives, some prefer to look towards the future. That’s especially true in fashion, a forward-looking industry if there ever was one. So we tapped a handful of our region’s most beloved fashion stars to share their New Year's resolutions for 2025.

While some are aiming towards a full-fledged attitude shift and others are just hoping to add a few new songs to their daily playlist, all of these resolutions are singular statements, offering plenty of inspiration for your own end-of-year overhaul.

And what’s more, if this crop of talents manages to make these changes stick, we’re in for a fun and healthy (in every sense of the word) 2025. Let’s get to it.

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“I have a habit of always forgetting my New Year’s resolution, so for 2025 I want to keep it simple. I dream to listen to a number by Madonna every single morning on my way to the studio. And then I also want to become an even better friend of my intuition. 2025 here I come!”

“My resolution is always to eat less sugar… and it usually lasts for about a day! So this year I am approaching it differently. Instead, I am really trying to establish more balance in all areas of life. I want to be the best version of me both personally and professionally. I want to be a driving force at work, and grounded and present when I am home with my family. I hope to lift others up and inspire and empower women to be true to themselves and follow their dreams. I want to continue to learn, grow and evolve. I want to surround myself with people who lift me up and see me and love me for exactly who I am.”

"My New Year’s resolution is to be nicer to myself. Life doesn’t have to be taken so seriously all the time. Have fun and enjoy the ride even though it will have bumps on the way. "

“My New Year’s resolution is to go more for what I actually want. I tried that attitude this year and it gave me a professorship, a boyfriend and a less stressful lifestyle. With the nerve-racking changes and injustices happening in the world, I’m gonna keep my eye on the ball and go all-in for what’s best for me and my community, in every sense of the word.”

“To drink less coffee!”

“It doesn’t have to be perfect; it just has to feel right. More no’s!
 
Optimising health is not as complicated as we make it. Back to old ways with new knowledge. Ditch superfood culture and grow a carrot – in your garden. Beauty routines with seven steps is exhausting, too. Keep it real and simple. Very demure, but in contradiction to modern feminism. 

It’s clear something has to shift. We’re craving a slower, more thoughtful way of living — one that feels human, connected, and sustainable. Surprise! Maybe it’s about living smaller but fuller, getting closer to what really matters. Almost feels cringy to say.

Start with the everyday: romanticise it. There’s magic in the simple things. The mundane has become luxury – that’s kind of poetic. 

Our minds need the same care we give our bodies. Brain wellness; it’s about protecting our attention. More art, less scrolling. Museums should revisited as churches ones were. 

Bought a country house this year – let’s grow our gardens, literally and figuratively. Plant something. Watch it grow. Reconnect with what’s real and sustainable. Maybe it’s herbs on a balcony or a full vegetable patch, but there’s something grounding about feeding yourself from your own work. 

Then there’s raw milk – fewer processed things. Not just what we eat but how we consume: clothes we love for years, ideas that stick, routines that make us feel good. It’s about intention — choosing quality over convenience. Is it still too inconvenient to browse for secondhand? 

Go out, but don’t let it drain you. A party, but with an early call time reminds us that fun doesn’t have to cost us social burnout. I should quit smoking… 

Most of all, let’s move more. Take the metro. Walk. Bike. Notice life happening around you. It’s sexy. 

Living smaller but thinking bigger.” 

“Getting into a good morning routine. I want to prioritise going to bed early in order to wake up early and have time to make the most of my day! I am trying to do a Melissa Woods Health class every morning before work.”

“I am actually trying to start my New Year’s resolution before the New Year begins… I am trying to learn how to meditate properly, and get into a routine of meditating on a regular basis in 2025.”

“My New Year’s resolution would atm be to be less “edible” to everyone around me and Masculina. I have been “too nice” at this point so it’s time to f**k it up. Let’s see how that turns out on Jan 27th.”

"I've heard that having more than five New Year's resolutions can set you up for failure, so I'm choosing just three in hopes of mastering them all.

My top resolution is to start saying 'no' more often. Being a natural yes-man has opened many doors for me and is something I truly value. However, it often leads to trouble and leaves me feeling exhausted. Next year, I'm going to pause and think before automatically saying yes. We'll see how it goes—ask me in June!

My second resolution is to read more books. Despite loving to read, I often don't prioritize it due to my hectic life. Next year, I hope to change that.

Lastly, I want to cook more exciting meals and host fabulous dinner parties. I absolutely love cooking and dining with friends and family, and next year, I plan to make even more space for creating those memorable moments."