“As a gay person I felt safe there”: How Scandinavia claimed the OG influencer Bryanboy

Bryanboy is a fashion institution. For two decades, he’s managed to stay impossibly relevant, pivoting seamlessly from platform to platform while remaining the same wacky, witty, wonderful character we fell in love with via his iconic blog, started from his parent’s home in Manila. And, in a third act twist no one saw coming, Bryanboy became Swedish. We decode the magic of an unlikely superstar of the Nordics