Acne Studios' SS25 collection starts at home, with a play on twisted domestic codes
Acne Studios begs to be worn out; out to the club, out on the streets, out to a bar, out to dinner. But for spring/summer 2025, creative director Jonny Johansson started at home. This, however, is a housewife on acid. Set against topsy-turvy furnishings by Philadelphia-based artist Jonathan Lyndon Chase – warped chairs and sofas, sinister plush cats and soft lamp sculptures – we found Acne Studios' twisted view on life at home. “The idea for this collection started from a twisted domestic scenery. I asked myself whether classic domestic codes could actually be translated into fashion,” says Johansson. “The end result is domestic and alien.”
Alien indeed – silhouettes are viewed as if through a funhouse mirror. “Honey, I’m home” suiting is blown up by way of exaggerated padding. Elsewhere, polka-dot hot pants and shrunken ladylike cardigans and hip-exaggerating dropped hoop skirts (a concept explored last season). Denim reaches entirely new proportions, paired with second-skin tops or blazers with no shirt at all to create a shape that’s decidedly inhuman. Easy jersey pieces are draped around the body, sleeves and necklines hanging at odd places, indicating a woman who got dressed in a hurry. A palette of nudes harkens to hosiery. Elsewhere, retro floral prints and tartan recall grandma’s house. Yet, it’s the grandma who chain-smoked and all the drapes smell like cigarettes.
Though its roots came from home, this is hardly a stay-at-home collection. In fact, we wouldn’t be surprised if this housewife burned her suburban nightmare to the ground and set off to start a new life.
See all the full Acne Studios SS25 collection below.
