The Swedish brand has called upon its internal talents to appoint Jens Werner to the creative helm
Ten years after he co-founded the well-loved, much-hyped brand Axel Arigato, Max Svärdh is stepping down from his role as creative director. Keeping the position in the family, the Swedish brand tapped its head of ready-to-wear, Jens Werner, to take over the role. Svärdh, meanwhile, will remain a member of the board and a co-owner of the brand. Werner first began at Axel Arigato in 2021, and has an impressive resume of design work, from Y-3 at Adidas to Tory Sport to J.Lindeberg.
Axel Arigato's most recent ready-to-wear collection, as designed by Jens Werner. Photo: Axel Arigato
Photo: Axel Arigato
Commenting on the appointment, the brand's CEO Albin Johansson says, "Across the last three years, Jens has been a pivotal force in shaping Axel Arigato; His appointment to creative director comes at a time of radical growth and transformation for the brand. We're excited to see his new creative vision come to life and to start this next step of the journey together."
[Jens Werner's] appointment to creative director comes at a time of radical growth and transformation for the brand.
Albin Johansson, CEO of Axel Arigato
Indeed, Werner’s self-taught design trajectory, skate background, and history of working to modernise brands should serve Axel Arigato well. With an eye for timeless finesse and a minimalistic sensibility, we can’t wait to see where Werner takes the brand.