Fashion

Barbiecore: 12 street style snaps to inspire your look for the Barbie premiere

By Josefin Forsberg

PFW SS23. Photo: Acielle / Style Du Monde

Have you booked your tickets to see Barbie yet? In anticipation of one of this year's biggest films, scroll through the abundance of candy-coloured streets style looks inspired by the iconic doll herself

You have been living under a rock if you've missed the buzz around the upcoming release of Greta Gerwig's Barbie on July 21 – or for that matter, the wave of the unapologetically pink-drenched aesthetic: Barbiecore. This sartorial phenomenon, spearheaded by Barbie herself (or, rather, Margot Robbie stepping into the role), has enthusiasts unabashedly embracing the vibrant hues and playful aesthetics that define Barbie's wardrobe.

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Suppose Margot Robbie's master class in Barbiecore – sported on red carpets throughout the international press tour – wasn't convincing enough. In that case, our favourite tastemakers have taken it upon themselves to sport hot-pink street style 'fits fit to inspire. The once-exclusive domain of Barbie's Dreamhouse has expanded its borders to include the streets of fashion capitals around the world, infiltrating street style with a playful audacity.

Like a paintbrush dipped in cotton candy hues, fashion enthusiasts embrace the power of pink – be it muted powder pink or vivid fuchsia – adorning themselves in head-to-toe ensembles that would make Barbie herself green with envy.

CPHFW SS23. Photo: Acielle / Style Du Monde

Sydney Resort 2024.

Shanghai AW23. Photo: Su Shan Leong

PFW SS23. Photo: Phil Oh

CPHFW SS23. Photo: Acielle / Style Du Monde

PFW SS23. Photo: Phil Oh

Shanghai AW23. Photo: Su Shan Leong

Sydney Resort 2024. Photo: Su Shan Leong

Paris SS23. Photo: Phil Oh

Couture 2024. Photo: Phil Oh

Couture 2024. Photo: Phil Oh

Couture 2024. Photo: Phil Oh

MFW SS23. Photo: Phil Oh