Ganni and Barbour are back and better than ever. The British heritage brand and Copenhagen It girl label team up for a third instalment
Introducing Ganni x Barbour 3.0. The cult brands have reunited for a collection that builds effortlessly on the energy of their first two collaborations. A collision of their worlds (South Shields, UK and Copenhagen, Denmark), the new collection brings Ganni’s energetic spirit back to Barbour’s iconic styles, emphasising craftsmanship, heritage, and self-expression.
Comprised of nine pieces, the collection centres around outerwear staples of certified organic waxed cotton and recycled polyamide. Rendered in nature-inspired earthy tones and offset by Barbour’s signature tartan, it sees the introduction of two new silhouettes: a belted trench and a cosy duffle coat. Accompanying these is an anorak, featuring Ganni’s statement leopard print, and two oversized waxed tote bags with tartan detailing. Complementing the range is a new set of cosy accessories, including wool scarves, designed to carry you through both your muddy dog walks and bikerides through windy Copenhagen streets. All pieces are emblazoned with the neon green Ganni x Barbour logo we have come to know and love.
Photo: Courtesy of Ganni x Barbour
Photo: Courtesy of Ganni x Barbour
Photo: Courtesy of Ganni x Barbour
“We are thrilled to continue our journey of collaboration with Barbour,” says Ganni’s creative director, Ditte Reffstrup. “This collection is all about celebrating friendship, our mutual shared community, and the blend together of our two worlds. Working with Barbour and being able to dive further into their archives to reimagine iconic styles with a Ganni twist has been so much fun.”
The joy behind the continued partnership exploring the blend of cultures is only echoed by Barbour’s director of womenswear, Nicola Brown: “ The collaboration is a true partnership between the two brands. The emphasis on the tartan this season really plays into Barbour’s Scottish heritage, whilst adding a playful and ageless edge prominent in Ganni’s designs.”
Shop all items from the new collection below:
Ganni x Barbour 3.0 will be available to shop from October 30th 2024 across both brand’s channels and in selected stores.