We're tapping Bella Hadid's cowgirl style this season with NA-KD's ranch-ready range

Chalk it up to Beyoncé’s game-changing Cowboy Carter country album drop and the social media buzz it's ignited, or the adorable snaps of ‘horse girl’-era Bella Hadid and her new rodeo beau Adan Banuelos, Western wear is here to stay.

We’ve witnessed the trend’s revival both on the runway and sported by our favourite street stylers, where cowboy hats, fringe jackets, bootcut jeans and cowboy boots are worn with aplomb. But no one does it quite like supermodel Hadid, who, having been an equestrian since a young girl, nails the ranch-approved look to a tee.

For those yearning to emulate Hadid’s quintessentially cool cowgirl style this season, we recommend turning to Swedish brand NA-KD, which just launched its Western Memoria spring/summer '24 collection. Boasting everything from crochet knits and cow prints to breezy linen suits and light-wash denim, the line-up breathes fresh air into the popular aesthetic, offering a more contemporary take on the look.

Below, we list the key styles from NA-KD’s latest collection to build your modern-day cowgirl wardrobe with.

Inject a dose of character into your country get-up with a splash of striking print. The statement dresses throughout NA-KD's SS24 collection – namely the flowy cow print frock and the slinky maxi emblazoned with a prairie landscape are playful and bold ways to wear the Western trend without veering into costume territory. These hero pieces pair seamlessly with the collection's more subdued jackets and studded cowboy boots.

This season, the focus is on exploring various textures, and NA-KD's collection offers the perfect opportunity to do so. Featuring a mix of traditional and innovative materials, the line-up’s knitted fringes, crochet, and fuzzy surfaces are met with faux animal hide and crisp linen blend pieces. Create an attention-grabbing, contemporary cowgirl attire by layering and juxtaposing different textures.

Reflecting the hues of the natural, sun-drenched landscape in the American West, Western wear often incorporates earthy and subdued tones inspired by the rugged surroundings of the open range. NA-KD's collection embraces a similar palette with a soothing blend of beiges and browns, accented by vibrant pops of sky blue, guaranteeing a refined look.

Relaxed silhouettes take centre stage in NA-KD’s SS24 offering, featuring airy, oversized tailoring, baggy jeans, and cosy knit pieces that beckon to be lived in – and frolicked around the ranch – forever. Complete your ensemble with coordinating slouchy trousers and a blazer, or opt for the supple knit set for ultimate comfort, ideal for the cool Scandinavian summer evenings.

Perfectly embodying the Western spirit, fringes are a classic feature which, for centuries, have adorned cowboys’ jackets and vests. Fringes are featured in NA-KD’s line-up as well, taking a more feminine approach as they appear on a cornflower blue, asymmetrical halter dress crafted from a soft jacquard jersey. Elsewhere, delicate tassels embellish knitted pieces like the crochet midi dress and plush maxi skirt, adding movement for the garments.