Beauty

The 7 best Scandi beauty looks spotted on Instagram this week

By Josefin Forsberg

Photo: Nnenna Echem (@nnennaechem)

Every week, our beauty team scours social feeds for the most inspiring looks from Scandinavian stars and tastemakers. From flawless complexions to daring details, these are the moments worth a double-tap – and a spot on your mood board

This week, our beauty team has been looking ahead, collating the must-know trends to tap in 2025. Naturally, our weekly scroll through social media had us honing in on some standout looks that lean into what's next in beauty. Case in point: Finnish content creator Sabina Sarkka channelled '90s nostalgia with a Pamela Anderson-coded top knot, while Isabella Rossellini (yes, Ingrid Bergman’s daughter) embraced the brown lip with a Lancôme pick. Elsewhere, Norway’s Nnenna Echem championed multi-purpose products, riding the ‘blonzer’ wave, and Sweden’s Hannah Schönberg kept it classic with a merlot manicure.

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Scroll below for the seven beauty moments inspiring us for this week – your regular beauty cheat sheet, if you will.

1

Photo: Hannah Schönberg (@hannahschönberg)

Hannah Schönberg's crimson claws

Come Christmas, ravishing shades of red find their way into our makeup routines. And rightly so — just look at Swedish content creator and Arakii founder Hannah Schönberg, who sported scarlet on both her lips and nails this week. After all, a splash of crimson is a festive staple, practically part of the beauty furniture, and almost as essential as a swig of glögg this time of year.

2

Photo: Nnenna Echem (@nnennaechem)

Nnenna Echem's 'blonzed' complexion

'Tis the season for trend-spotting, and it seems that our favourite Scandinavian beauty savants agree. Norwegian content creator Nnenna Echem, for example, took to social media to share her 'blonzeing' routine —a glow-getting technique that, according to celebrity makeup artists, is set to dominate in 2025.

3

Photo: Matilda Djerf (@matildadjerf)

Matilda Djerf's ballerina bun

This week, it seems Matilda Djerf decided to change up her regular bathroom routine, replacing her covetable bouncy curls with a strict ballerina bun instead. Sleek and slicked back, the style has us gearing up and grabbing the gel – just in time for all of those holiday parties.

4

Photo: Bianca Ingrosso (@biancaingrosso)

Bianca Ingrosso's golden gams

A multi-step skincare routine, a laborious blow-out, at least 30 minutes perfecting the evening’s makeup, and... what else? According to Bianca Ingrosso, no night out is truly complete without a glistening body oil. How else does she achieve those irresistibly golden gams?

5

Photo: Isabella Rossellini (@isabellarossellini)

Isabella Rossellini's brown '90s lip

Italian-American actress and model Isabella Rossellini — daughter of the legendary Ingrid Bergman — was undoubtedly one of the great beauties of the 1990s (and let’s be honest, she’s still as stunning as ever). This week, she channelled that iconic era with a brown lip by Lancôme, spotted as she prepped backstage for The Tonight Show Starring Jimmy Fallon.

6

Photo: Cherrie (@chvrrie)

Cherrie's extra-sharp eyeliner

During 2024, there's been an undeniable favouritism of smudged out lash lines. But, for 2025 it seems like the super sharp feline flick is making its comeback. Consider Cherrie's dramatic day-time liner, making the case for high-glam at high noon.

7

Photo: Sabina Sarkka (@sabinasarkka)

Sabina Sarkka's Pamela Anderson 'do

Another nod to the nostalgic '90s trend came courtesy of Sabina Sarkka who channeled Pamela Anderson with her top knot — messy in the best way, voluminous in all the right places, and unapologetically sexy. It’s giving “I woke up like this,” but we all know it takes a few strategically placed pins and a lot of patience to recreate this bombshell 'do.