If choosing your own wedding gown feels overwhelming, finding a dress suitable for all your bridesmaids can feel near impossible. Here, Vogue Scandinavia invites you and your bridal party to invest in pieces that won't end up discarded at the back of the wardrobe
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For many, the mention of 'bridesmaids' conjures up images of a uniform row of identical dresses, chosen without consideration for individual styles, complexions, or body shapes. But thankfully, this one-size-fits-all approach is fading, making way for mix-and-match bridesmaid dresses that celebrate personal expression. Whether in soft pink, timeless hues of blue, rich burgundy, or elegant green, today’s bridal parties have more freedom than ever to embrace colours and cuts that suit them best.
When selecting bridesmaid dresses, there are no strict rules – except ensuring they complement rather than overshadow the bridal gown. From breezy silhouettes for a beach wedding in Thailand to regal gowns fit for a castle in France, the key is to let both your personality and your bridesmaids’ shine through.
Since bridesmaids often invest in their own dresses, open conversations about style preferences can lead to choices they’ll love wearing again. Opting for versatile designs in flattering hues like pink or burgundy ensures their look remains timeless, while mix-and-match options allow each bridesmaid to find a fit that flatters. The result? A more personal, stylish, and sustainable approach to dressing your bridal party.
Pink
If you want a simple yet stunning way to unify your bridal party’s look, make pink the centrepiece. From soft blush to bold fuchsia, pink bridesmaid dresses add a romantic and timeless touch to any wedding, effortlessly complementing a variety of venues and themes. Best of all, letting your bridesmaids choose their own silhouettes – whether flowing maxi gowns, sleek slip dresses, or playful midi styles – ensures they feel confident and comfortable while still creating a beautifully cohesive look.
Mix-and-match
To ensure your bridesmaids feel truly comfortable and confident on your big day, embrace a mix-and-match approach. Let them choose silhouettes, prints, or patterns that reflect their personal style while staying within a unified colour palette. Providing a mood board can help maintain cohesion, but the real beauty of this approach lies in allowing each bridesmaid to wear a dress that makes her feel her best. The result? A bridal party that looks effortlessly stylish and radiates confidence.
Blue
Something borrowed, something blue: let the bridal adage point you towards elegance of blue, a key trend for 2025. Muted French Blue tones are taking over as a sophisticated, understated choice for bridesmaid dresses. This soft, serene hue effortlessly complements a variety of wedding themes, offering a refined alternative to brighter shades while creating a chic and cohesive look for your bridal party.
Green
For a fresh, modern twist, consider green – a vibrant yet timeless trend for 2025. Olive green, in particular, is making waves, offering a rich, earthy tone that pairs beautifully with a variety of wedding settings. A bias-cut design, like one in our edit from & Other Stories, creates a flattering, elegant silhouette, while a Malina frock in olive green brings an understated yet bold look to your bridal party. This versatile shade exudes sophistication, offering an effortless balance of style and nature-inspired beauty.
Burgundy
For a rich and timeless choice, burgundy is a standout trend for 2025, favoured by top designers across the runways for several seasons now. This deep, wine-inspired hue adds a sophisticated touch to any wedding – complementing flowing pinot noir. A flattering twist-front design by Anine Bing captures the essence of chic elegance, while a Sefr dress with subtle sparkle brings a touch of glamour to your bridal party. Burgundy, with its jewel-toned depth, is particularly captivating for autumn and winter weddings.