Backstage beauty: Bonnetje’s dishevelled office muse clocked out for cocktail hour

It seems Bonnetje’s ‘Office Siren’ stayed out a bit too late last night, as the brand's autumn/winter 2025 runway conjured a muse somewhere between board meeting and last call: think tousled hair, smudged red lipstick, and tailored suiting buttoned just off-kilter. The setting was an abandoned office floor, complete with a metallic-tinged custom scent by Niklaus Mettlewere, evoking the hum of PC towers and copy machines. “We were also heavily inspired by the film American Psycho and the TV series Severance,” explain creative directors Anna Myntekjær and Yoko Maja Rahbek. “We wanted to convey how individuals may have different identities — one for work, another for personal life — and that 1995 office vibe captures this merging of boundaries perfectly.”

Backstage, lead makeup artist Rikke Dengsøe kept things intentionally unpolished. “For the makeup, we wanted it to look as if the office full of women wore the same three products purchased at a local supermarket,” she says. “We used a mixture of eyeliners to create a grey shade used to lift the eyes and bring attention to the outer part, and added a touch of colour with Tromborg's Lip Cure in ‘Balm Berry’.” Complexions were kept “transparent,” allowing each model’s unique features to show through, with a quick dusting of the Danish brand's Mineral Pressed Powder for staying power. A last-minute flourish saw a glossy Face Oil Detox added to intensify the overtime shine.

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Hair stylist Kasper Andersen picked up the ’90s reference in a sleek-yet-soft fusion of French twists, blowouts, and deep side partings. “Think of polished, confident, effortlessly elegant figures such as Lady Diana and Sharon Stone,” he says. “The looks celebrate individuality while maintaining a sense of cohesion. It’s all about balance.”

Andersen used L’Oréal Techni Art PLI spray for volume, then fine-tooth combs for an immaculate finish on updos, allowing each model’s personality (and textur)to come through. “Diversity in hair types and lengths was an exciting challenge. Some of the French twists were done for models with curly hair or box braids; we just embraced every texture,” he notes.

By the time the last model left this deserted boardroom-turned-catwalk, Bonnetje’s autumn/winter 2025 beauty had clocked out with a mise-en-scène of faded paperwork, flickering strip lights, and rumpled lipstick that never felt more desirable