Shopping

Shop our edit of 40 Midsummer floral frocks

By Amelie Langenskiöld

The long and the short of it: Vogue Scandinavia handpicks 40 dresses, from mini to maxi, that you can dance the night away in this Midsummer's Eve

All products featured on Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Advertisement

There is no rulebook when it comes to Midsummer dressing – linen, sequin, crochet, and any colourful patterns will suffice. But for many, with June's wildflowers blossoming throughout Scandinavia, plucked for flower crowns and tucked in bouquets under pillows, the true celebration can only be had in the classic floral frock.

Whether you envision yourself enjoying the lightest and brightest holiday of the year in a charming mini dress in a subtle pattern, or want to all-out embrace the summery mood with ankle-sweeping dress in a bold print, we've got you covered. Here, Vogue Scandinavia presents the best of the best when it comes to Midsummer-ready floral dresses.

Long dresses

Maxi dresses have certainly been in favour over recent seasons, and it's a silhouette that will always fit the bill for Midsummer. From an open-back floral creation by American Dreams, to an ivory white and blue design from Swedish fashion house By Malina – these are true, longline classics for your Midsummer celebration.


Koko dress long open back lilac bordeaux big flower

American Dreams

SHOP NOWEUR 150
Floral-print V-neck midi dress

Philosophy Di Lorenzo Serafini

SHOP NOWEUR 520
Parma floral silk dress

Reformation

SHOP NOWEUR 540
Eila print dress lilac mix

Holzweiler

SHOP NOWEUR 250
Off-the-shoulder poplin dress

H&M

SHOP NOWEUR 30
Floral-print plissé midi dress

Ganni

SHOP NOWEUR 230
Twist drape dress washed floral

Toteme

SHOP NOWEUR 470
Georgette dress - ivory

Weekend Max Mara

SHOP NOWEUR 277
Eliza maxi dress

By Malina

SHOP NOWEUR 385
Dinah dekorah lace floral maxi dress

All Saints

SHOP NOWEUR 280
Floral satin-effect maxi dress

Maje

SHOP NOWEUR 295
Hill viscose print dress

Line of Oslo

SHOP NOWEUR 130
Printed volume sleeved dress

UNIQLO

SHOP NOWEUR 50
Long printed dress with lacing

The Kooples

SHOP NOWEUR 420
Eleanora tie shoulder dress

Sir The Label

SHOP NOWEUR 360
Wisteria crepe v-neck gown

Needle & Thread

SHOP NOWEUR 600
Ruffle strap dress - blue

Acne Studios

SHOP NOWEUR 750
Light blue halter neck maxi-length dress with floral print

Essentiel Antwerp

SHOP NOWEUR 245
Amina midi dress

Rixo

SHOP NOWEUR 265
Dress printed puff sleeve

Rixo

SHOP NOWEUR 340

Short and mini dresses

One thing that is for sure is that Scandinavian summer is fleeting. So why not embrace the opportunity that Midsummer presents to show a little more skin? From the romantic and whimsical notes of Elliatt and Love & Lemons, to the more punchy prints and cuts of House of CB and Shona Joy, our round-up of Midsummer minis has something for everyone.


Bloom lovebird floral georgette minidress

Elliatt

SHOP NOWEUR 270
Cutest praise light blue floral jacquard puff sleeve mini dress

Lulus

SHOP NOWEUR 85
Rossi cotton floral smocked mini dress

Love Shack Fancy

SHOP NOWEUR 270
Elula mini dress

For Love & Lemons

SHOP NOWEUR 300
Mini dress with short puff sleeves - red

Monki

SHOP NOWEUR 25
Mae floral ruffle-trimmed minidress

Poupett St Barth

SHOP NOWEUR 195
Dulce asymmetrical cut out mini dress

Shona Joy

SHOP NOWEUR 280
Indi bandeau minidress

Bec + Bridge

SHOP NOWEUR 385
Annabella dress

Camilla Phil

SHOP NOWEUR 300
Cabana embroidery dress creme

Neo Nior

SHOP NOWEUR 105
Twist neck frill detail mini dress

Suttoonn

SHOP NOWEUR 255
Hartford smocked bustier mini dress

Alice + Olivia

SHOP NOWEUR 395
Matchmaker floral linen minidress

Zimmermann

SHOP NOWEUR 925
Belted floral cotton minidress

FARM Rio

SHOP NOWEUR 160
Strapless a-line rose mini dress

We Wore What

SHOP NOWEUR 130
Adele floral-print cotton-poplin mini dress

Doen

SHOP NOWEUR 255
Saamelie dress 14573

Samsoe Samsoe

SHOP NOWEUR 165
Vmkensa dress - snow white

Vero Moda

SHOP NOWEUR 95
White posy print corset mini dress

House of CB

SHOP NOWEUR 235
Chiffon mini dress - flower garden

ByTimo

SHOP NOWEUR 350