As the popular timepiece collection hits a 70-year milestone, Longines unveils covetable new models to the mix
Last year, Longines thrilled horological enthusiasts by introducing a new generation of watches to its beloved Conquest collection, which debuted in 1954. Now, to commemorate 70 years of the iconic line-up, Longines expands its Conquest offering with elegant and timeless additions.
Featuring exclusive, fresh models for both men and women, the new timepieces embody the refined, sporty sleekness the Conquest collection is known for. Arriving in a variety of colours, materials, and sizes – ranging from 30 mm, 34 mm, and 38 mm for the three-hand versions to 42 mm for the chronographs – this year’s additions are housed in a stainless steel or bi-material case, showcasing alternating polished and satin-finished surfaces. Additionally, the watches boast water resistance up to 10 bar (100 m) and are powered by Longines’ signature mechanical movements, comprising a silicon balance spring and innovative components crafted from non-magnetic materials.
Photo: Longines
Unveiling the latest members of the Conquest family, Longines recruited brand ambassadors Hungarian model Barbara Palvin, Chinese actress Zhao Liying, and South Korean artist Suzy, who take centre stage in the company’s latest campaign dubbed ‘A Life in a Day’. Shot in Shanghai, Seoul, and Budapest, the campaign captures the daily escapades of the stars, each armed with the Conquest three-hand model in 34 mm, boasting vibrant dials of pink, blue, and green. As the women go about their day, they showcase the new Conquest watches’ endless versatility and styling options.