For its anticipated return to the runway, (di)vision puts a dystopian spin on its upcycled ethos, introducing us to a steam-filled city where every garment is made from something else
After that tablecloth dress moment two seasons ago, we’ve been waiting with bated breath to see what (di)vision will pull out of its upcycled hat for its runway return. This evening, however, there was no pull-out-your-phone stunt (unless you count the coat made entire of discarded stuffed animals). Instead, for spring/summer '25, designer Simon Wick offered a back-to-basics collection that showcased what (di)vision does best. “I think we, as a brand, maybe grew up too fast,” says Wick. “In the end, what we are probably best at and what people like most about the brand is these upcycled pieces and this playful universe.”
This time around, that upcycled universe mashes up Wick’s beloved anime references with Blade Runner. Dubbed 'The Dream of Steam City' the collection conjures a hazy, urban landscape – a sort of utopia where grimy air pollution is swapped out for something fresh and clean (the show is sponsored by clean beauty brand The Ordinary). “It’s this anime world, super super urban maximalist, where everything is created from the things you find,” says Wick. Even discarded wedding gowns become steam punk (di)vision bridal dress (one worn by Wick’s wife, Larissa Diniz). “Everything is unique, one-of-a- kind pieces,” says Wick.
In addition to its upcycling ethos, (di)vision is at its core about community, and we’re not talking about the cast of characters who storm the runway (including Brazilian influencer Livia Nunes Marques, who collabed with the brand on a capsule adorned with her home country’s flags). Directly after the show, the entire collection will be up for grabs by the brand’s loyal fans. Now if that isn’t utopian, I don’t know what is.
See the full (di)vision SS25 collection below:
