Brazilian-born London-based designer Joao Maraschin may be new to Copenhagen Fashion Week, but his eponymous brand already feels like a seamless addition to the Danish capital's eclectic fashion landscape
Despite having previously shown his work during collective runways at London Fashion Week and in the vibrant city of Sao Paolo, Marachin considers this Copenhagen show his “debut.” “It almost feels like a second launch.” As “cheesy as it can sound,” deciding to show in Copenhagen was an “organic” choice for the designer. “Copenhagen Fashion Week is a platform that caters to brands like mine. Here, I don’t feel like just another name in a schedule, but rather, I feel supported and part of a community.”
Maraschin’s singular sense of colour and texture is carried into his latest collection with an artisanal approach to knitwear that bolsters Brazilian communities of craftsmen. Dubbed 'Road Trip', the work presented in an indoor Copenhagen skate park originates from Maraschin’s travels. “I collected various images while travelling by car over the last year,” says Marschin. He explains how all his collections are a natural progression, one building onto the other. “My last collection was called ‘Home’ and explored the concept of being a foreigner living in London. So to make this collection about travelling made sense to me.”
It is a continuation seen not only in the concept but in the collection itself. Pieces from Maraschin’s previous body of work – splattered trousers and tops and jackets in poppy red, cobalt blue and butter yellow – are styled with freshly handmade feathery knitwear and street-wise tailoring. “It comes from this idea that we tend to hold onto things from our travels,” says Maraschin. “A hoodie or a T-shirt we carry with us in our suitcase season after season.”
Walking down the runway, we see Maraschin’s masterful textile manipulation in an all-red look – a bold suit layered over a cropped fuzzy top that flutters as the model walks – and a khaki dress made from woven cord. There are metallic finishes to accentuate; a bronze gleam scattered across a ribbed maxi dress and an onyx shine to Maraschin’s oversized take on a fisherman’s knit. But perhaps the Brazilian designer’s savoir-faire is best encapsulated by the show-stopping opener: the flowing feathered fringe swept up a round of applause on the runway, after all.
See all the looks from Joao Maraschin's SS25 collection below:
