Leather and denim was the recipe for success on Won Hundred's spring/summer '25 runway
For 20 years, Won Hundred has been the linchpin of Danish denim. And while the brand’s universe has expanded over the decades, denim is still at the heart of its spring/summer '25 collection. “The collection revisits the spirit of denim, interpreted in a raw yet subtle manner,” says Nikolaj Nielsen, the brand’s founder and creative director. To explore the “imperfect in the perfect,” the brand delves into distressed washes and deliberate imperfections this season.
Staged in the untouched backyard of a vintage car dealership, the models walked past a restored Porsche on the runway. The looks had a rugged and unpolished aspect – a blend of rawness and refinement mirrored by the backyard setting. Romanticised punk, as the brand itself describes it. “I’ve always been drawn to the sphere between extremes,” says Nielsen. This is the space where Won Hundred has always thrived, and with this collection, the creative director explains how the brand has “truly discovered and understood its essence.”
Unlike the AW24 collection, which embraced the past, the SS25 collection – the second part of the brand’s 20th anniversary celebration – looks toward a nuanced future. The collection is rooted in those touched upon contrasts; rugged, rock-infused elements blending with clean-cut shirts and trousers. It’s there in the perfect shade of sky blue that pairs beautifully with buttery brown leather and in the
But what is the brand most proud of when creating the SS25 collection? The new and improved denim manufacturing process reduced energy consumption to a third of the industry standard and mind-boggling water conservation, boasting seven times fewer litres per unit.
See all the looks from Won Hundred's SS25 collection below:
