For its SS24 runway show, Cos took over Rome with sleek '90s tailoring, tactile textures and quintessential pops of red
The anticipation in Rome's Corsie Sistine, a conserved and restored hospital from the 15th century, was palpable as London-based Swedish-owned brand Cos prepared to present its spring/summer '24 collection for a throng of celebrities, content creators and journalists – including the likes of Pamela Andersson, American actor Jack O'Connell, and South Korean rapper Choi Min-ho.
This season, the brand further establishes its modern take on '90s nostalgia, but this time with a more playful tone witnessed in ruched seams, pleats and sculpted silhouette – often achieved through internal corseting. Blazers are elevated with inward folding lapels, modular essentials are updated with grosgrain hanger loops and adjustable waists, while the brand's shirting offering evolves with elongated sleeve lengths. Dramatic maxi-length skirts mingled with a fishtail dress, while the menswear echoed more feminine silhouettes championing relaxed cuts through loose-fitting overcoats and refined silk shirts.
While the line-up delivered in its attention to detail (read: hand-painted edges and perforated accessories) and tactile texture (from crinkled fabrics to ethereally spun yarn), the colour palette gave this collection a stand-out quality. Punctuated with the occasional pops of red – an unmissable trend for the season the remaining pieces were a considered concoction of soft neutral shades.
See all the looks from Cos' spring/summer '24 collection below:
Cos SS24 atelier collection
