Over the past couple of months, the Wild Wild West has taken over our wardrobes with prairie panache. The latest country trend to hit the sartorial bull's eye? Cow-print. Scroll below to discover our fashion team's favourite bovine pieces to buy now
Blame it on Bella Hadid or Cowboy Carter, but this season has seen a slew of western inspired wear enter our wardrobes. Be it street stylers in steel-toed cowboy boots, fringed leather shimmying down the runways or the sudden swivel towards belts with big-buckle energy, the industry has been quick on the draw when incorporating the trend into its fashion fold.
As a result, a revelry of rodeo-ready looks populated festival fields and Instagram feeds over the summer. But, with winter fast approaching, we expected to see the western-inspired fashion frontier firmly abandoned in lieu of more weather appropriate attire. That is until cow-printed outerwear started cropping up on the runways.
A plethora of brands set the sartorial standard; power house Dior presented a cropped pony hair jacket as part of its resort 2024 collection, styled with a tiered white cotton dress seemingly plucked straight from the prairie. Fast forward to Cos' autumn/winter 2024 presentation in New York, where a cow print faux fur coat stole the show and to Gestuz's spring/summer '25 collection in Copenhagen, where the rock-n'-roll inspired line-up yielded an hourglass-shaped horse hair jacket with a matching clutch.
Cos autumn/winter 2024.
Dior cruise 2024.
Gestuz spring/summer 2025.
More specifically, it is a trend that has found firm footing in the Nordics as most of our notable brand presented the bovine print during the autumn/winter '24 season. Take Saks Potts covetable cow-print coat, jacket, midi skirt and more, for example. Then there was Acne Studios, who draped velvet cowl-neck tops in cow print and raising the accessory stakes with pony hair clogs. Meanwhile, Munthe's collection of rhinestone denim and cow print sequins had us imaging Paris Hilton as a Y2K farm hand on The Simple Life and Samsøe Samsøe’s cow-printed pony hair jacket has become a TikTok sensation, with the sell-out style inspiring many (ourselves included) to join the ever-growing waitlist.
But there's no stronger proof of the bovine trend taking the top-spot for autumn than seeing Elsa Hosk embracing it. The Swedish supermodel, style icon and former Vogue Scandinavia cover star was recently spotted on Instagram sporting a reversible style from Maje, matching the Western aesthetic with a fringe-trimmed brown suede bag and denim.
Sadly, the specific coat Elsa Hosk wore has already (unsurprisingly) sold-out, but there's no need to have a cow about it. Our fashion team has scoured the internet for the 14 best bovine pieces to add to our wardrobes now, so giddy-up and get your bucking bronco wardrobe in order for winter.
