Following 20-plus years at the helm of the Danish brand Soulland, creative director Silas Adler bows out
After founding the cherished Copenhagen-based brand Soulland in the early aughts, creative director Silas Adler announced today his departure from the label – a mutual decision reached by both Adler and Soulland.
“Soulland has been the journey of my lifetime; more than that, it has been my life since I founded the brand at the age of 17 in December 2002,” Adler reflects. “Since Jacob Kampp Berliner joined me in 2006, I have had the best and most cherished experiences. Running a brand with your best friend is an immense privilege. The future is uncertain, but I need to take a leap of faith to discover what lies ahead.”
Over more than two decades, Soulland has firmly established itself as one of the Nordics’ cult-favourite brands with its sustainability-first approach and seasonal collections that blend Scandi cool with impeccable craftsmanship. Always committed to evolving Soulland, Adler has guided the brand through numerous transformations, from adding womenswear to the brand’s repertoire to adopting a genderless approach in 2022. With Silas at the helm, Soulland has also become renowned for its brilliant collaborations with brands like Nike, Hello Kitty, Colette, Playboy, and Babar. “I love Soulland like a child and will always want it to be at its best,” Adler continues. “I realised that I had done everything I could for the brand, and this past year, I felt an urge to venture into the unknown.”
Adler has made his mark on Soulland, collaborating with everyone from Nike to Hello Kitty. Photo: Sascha Oda Adler
In addition to his boundary-pushing work with Soulland, Adler has devoted much of his time to mentoring up-and-coming designers and engaging in critical conversations around greater inclusivity and new industry standards. This unwavering dedication has made him a beloved figure within the Nordic fashion scene and beyond. “Soulland taught me how to be an adult in every aspect,” Adler says. “I hope the brand will keep honouring my work but find its own feet to stand on, and I know it will. Jacob knows what he is doing, and he is as much Soulland as I was.”
Adler’s departure is effective as of today, with Soulland left in the best hands possible as his long-time business partner and close friend, Kampp Berliner, assumes 100 per cent ownership and continues to lead the company.