See all the Danish party people who came out to Søpavillonen to celebrate (Di)vision’s brand new store
(Di)vision isn’t the sort of brand that needs an excuse to throw a good party. This weekend, however, there was certainly cause for celebration. On Saturday, the beloved Danish brand opened the doors to their brand new retail space, which lives within its brand new HQ. After an afternoon of sipping Jägermeister cocktails in the shop, which boasts a candy pink carpet and plenty of stuffed animals, creative director Simon Wick brought the party to Søpavillonen, where he hosted an intimate dinner at Babylon followed by a raucous night of dancing.
(Di)vision's new store. . Photo: Ludwig Braun
Photo: Ludwig Braun
Photo: Ludwig Braun
“I wanted to do something that felt very familiar,” says Wick, who has hosted a party or two at the iconic nightclub before. “It’s a gathering of friends – new friends, longtime friends and everything in between.” Holding court alongside his wife, model Larissa Diniz (the couple wore matching leather (Di)vision jackets for the occasion), Wick welcomed longtime pals of the brand to eat oysters and truffle-topped pasta and indulge in passed shots of tequila.
Photo: Ludwig Braun
Photo: Ludwig Braun
Photo: Ludwig Braun
Afterwards, the group headed upstairs to dance to tunes spun by Emili Sindliv. “The purpose of this thing is to have a really f***ing good time,” says Wick. Mission accomplished.
