Filippa K - SS25

“It’s a bit messy preppy,” says Anna Teurnell, creative lead at Filippa K, as she sits in the showroom of the brand’s Stockholm headquarters amongst pieces from the spring/summer ‘25 collection. Nothing about the sharp cuts and clean silhouettes surrounding us could read exactly as “messy”, but informal and insouciant, yes.

Taking to the creative helm just a few months ago, it’s a transitional collection that has seen Teurnell curate, edit, and build upon initial touches from the hand of former creative director Liisa Kessler. Teurnell’s take is so fresh and new that it's still laced with a slight outsider's tone, as she simply describes the SS25 line-up as “very Filippa K”. “The ‘90s touch, the slip dresses, the mini skirts, and the ribbed pieces. I always think ribbed is so Filippa K, such a trademark,” Teurnell says. “But also the long lean cuts and youthful energy”

Rendered in neutrals, there's “a little bit of an office feeling", in the tailoring and crisp cotton poplin shirting, while the jersey layers, denim and polo shorts ooze spring/summer ease – all with that aforementioned preppy feeling. “Big shapes – we’re done with that,” Teurnell says, pointing to the neater, nipped-in proportions of slightly cropped workwear jackets and chinos for men and women, while the slew of blazers and one particular brown bomber jacket act as showpieces (“the double-breasted leather blazer is a bit Helmut Lang-ish, if I may say so,” she remarks). Elsewhere, the ‘93’ monogram – introduced last autumn for the brand’s 30th anniversary – is carried on mainstay, appearing on back pockets of the collection’s covetable jeans, including a stretch-denim pair with an ‘elephant foot’ shape which will launch in August as the very first product designed by Teurnell for Filippa K.

With Teurnell’s curation for SS25 comes a more modular approach to dressing, focused on capsule coordinations within the wider SS25 range – alongside the core range – that are easily mixed and matched. “It’s like a transition into a new FIlippa K 2.0,” says Teurnell, who will maintain the same output at her own brand Teurn Studios alongside the FIlippa K role. “I love the brand, I love what we’re doing,” she says. “Work-wise, I think I’m in my best place ever.”

See the full FIlippa K SS25 lookbook below: