For spring/summer '25, the Ganni Girl has a 'coming of age' moment in Paris, exuding mystique, optimism, and independence
Ganni's spring/summer '25 collection is dubbed 'The Craft', but the beloved Danish brand isn't playing with the moody amateur witchcraft like the cult '90s film of the same name. Ganni's coven is all grown up, striding into Paris, with a sophisticated sense of alchemy at hand: celebrating the sisterhood of technicians toiling in the brand's material innovation labs, experimenting with bio-fabrics that ferment and foam.
This translated to the Galerie Haute setting at Palais de Tokyo in literal ways: the models traced their way around a bubbling cauldron rendered in recycled aluminum in large scale. But the Parisian debut, the true meaning of 'The Craft' is found in the formula of the garments themselves. “This collection is about courage, empowerment, and connection, pushing our boundaries across both design and innovation," says creative director Ditte Reffstrup. "My heart beats the most for responsible fabrications, and our Fabrics of the Future program feels like magic.” For SS25, the Ganni team experimented with over 20 new fabrics on the cusp of commercial use, captivated by the alchemic processes they witnessed, bringing new alternatives to polyester, cotton blends and leather to the runway.
The joyful Ganni charm that has cast a spell out of Copenhagen for the last 15 years was there too: note the playful leopard and florals, romantic ruching and cinching, and chunky buckled accessories. In keeping with the brand's collaborative spirit, Reffstrup invited two emerging designers – fellow Copenhagener Nicklas Skovgaard and New York-based Claire Sullivan – into the brand’s studio this season. Together, they co-created show looks, merging signatures such as frill details, delicate blooms, and sportswear motifs. The collection includes bold bubble-hem and puffball dresses, as well as a floor-sweeping gown patchworked from baseball jerseys. Elsewhere on the catwalk, hew iterations of the brand’s ‘Bou’ bag was spotted with artisanal braided straps and corseted finishes.
“We wanted to channel the GANNI woman’s intuitive confidence and dynamic energy –someone who is tuned in," Reffstrup adds.
See the full Ganni SS25 collection below.
