Starring alongside supermodels Alek Wek and Yilan Hua, Count Nikolai of Monpezat wears new colourways of Georg Jensen's iconic Fusion ring in the Danish heritage brand's spring campaign
In an expansive studio in Copenhagen, Count Nikolai of Monpezat is getting a haircut. Fresh off a flight from Australia, where he had been spending a semester abroad at University of Technology Sydney, the Danish model is sporting a deep and enviable tan. He’s made the long journey home just to be here, shooting Georg Jensen’s latest campaign. Across the studio, supermodels Alek Wek and Yilan Hua – also starring in the campaign – snack on chopped veggies as they await their turn on set.
Photo: Margarita Sheremet
Photo: Margarita Sheremet
Photo: Margarita Sheremet
“When I think of Georg Jensen, I think of the jewellery, but I first think of the silverware,” says Nikolai, who, like most Danes, grew up in a home dotted with cutlery and vases by the iconic Danish heritage brand. Standing under the bright studio lights, Nikolai looks effortlessly dapper in a relaxed brown suit (no shirt) accessorised with the hero of the campaign: Georg Jensen’s beloved Fusion ring, rendered in striking new colours – deep blue and red, forest green and black – inspired by the textiles of designer Nina Koppel.
Photo: Margarita Sheremet
Introduced in 2000, the Fusion collection has since become a signature of Georg Jensen, as timeless and recognisable as those aforementioned homewares. “The new rings take an already beautiful design icon to a new level,” notes Ragnar Hjartarson, Georg Jensen’s creative director. “The beautiful and powerful shades are an elegant addition to the Fusion rings and make the jewellery even more personal.” Yet another personal touch: the ability to mix and max different colours and metals to make a piece that perfectly suits its wearer. Off set, the combo that best suits Nikolai is a timeless combo of white and rose gold.
Photo: Courtesy of Georg Jensen
As for Nikolai’s famous hair, he digs the haircut but admits the look for the campaign, which is shot by renowned Dutch photographer Liv Liberg, is appropriate for the moment but a bit “too sleek” for his day to day. “It’s done up,” he says. “I just wake up and it’s 10 seconds,” he mimics a hand-done hair tousle, “that’s how I like it.”