We may have to wait a year to get our hands on it, but the fashion potential of 2025 just got a little brighter with this collaboration announcement
Buzzy Belgian-born designer Glenn Martens, acclaimed for his output Y/Project and Diesel, is being tapped by H&M to bring his creative vision to a designer collaboration set to launch in autumn 2025. In an announcement today, the Swedish retail powerhouse described it as a "landmark partnership" with Martens, best known for " testing the boundaries between streetwear and couture".
As celebrated recently with a special shoppable retrospective in Stockholm, H&M's two-decade long history of collaborations have made a lasting imprint on fashion's history books, revolutionising preconceived notions that prestigious design belonged only to the luxury sector. Starting with the debut 2004 Karl Lagerfeld collection (then creative director of Chanel), the ground-breaking designers behind H&M's sell-out collaborations have included Isabel Marant, Stella McCartney, Roberto Cavalli and Erdem – just to name just a few.
Photo: Getty
No further details have been shared at this stage, but with Martens on board, H&M designer collaborations will continue to be a highlight on the fashion calendar – ours at Vogue Scandinavia is clearly tabbed for next autumn.