The Swedish brands have joined forces to release a capsule collection of wish list-worthy sterling silver statement pieces
One thing about H&M is that the brand always seems to hit the mark with its collaborations. Case in point? The Swedish retail giant’s latest venture, teaming up with Stockholm-based jewellery brand All Blues. Launching a limited-edition, 11-piece collection comprising jewellery crafted from recycled 925 sterling silver, the duo introduces the ultimate, stackable, and layerable mashup of minimalistic forever-pieces bound to elevate any look.
“We’ve long been fascinated by All Blues and their jewellery. It has such a distinctive aesthetic backed by strong values,” says Ann-Sofie Johansson, head of design womenswear and creative advisor at H&M. “For this capsule, we were both uncompromising with every detail and inspired by one another. We can’t wait for people to discover the collection and find pieces that will forever be part of them.”
Photo: H&M
Photo: H&M
Photo: H&M
Available to shop from 23rd May, the line-up boasts three rings, three bracelets, three earrings, an ear cuff, and a necklace, featuring All Blues’ signature sleek aesthetic where geometric shapes meet Scandinavian understated elegance. Worn on its own or paired with other jewellery from the capsule, the pieces are guaranteed to make a statement.
“All Blues is interested in creating products for everyday wear. Our energy comes from the intersection of quality, design and culture. We like a form that’s reduced yet bold, and this collection focuses on wardrobe fundamentals,” says Jacob Skragge, founder of All Blues.
Established in 2009, the brand mixes production techniques like wax-casting and 3D printing, always considering sustainability by harnessing local and recycled materials. “I’m honoured to be able to bring all these things to a wider audience with H&M, and continue creating objects with long-term meaning,” Skragge says.
The H&M x All Blues capsule collection will be available online at hm.com in Sweden, Denmark, Finland, Austria, Germany and the Netherlands from 23 May.