A non-comedogenic matte formula with hydrating hyaluronic acid? H&M Beauty’s latest liquid foundation is poised to be the beauty secret behind everyone’s flawlessly finished faces this winter
Seasonal weather shifts are the nemesis of a clear complexion. Whether it’s a rush of rosy flush, patchy dryness, or unwelcome breakouts, we're often left with a less-than-ideal base. Even the most seasoned makeup artist would struggle to create a flawlessly filtered face under these conditions – without the right products, that is.
Luckily, H&M Beauty is introducing its new ‘Prowear Flawless’ liquid foundation crafted to address all our complexion concerns. Long-lasting and formulated with hyaluronic acid, the formula is “hydrating, weightless, and builds easily, allowing you to create a light or full coverage look seamlessly,” according to H&M Beauty’s global makeup artist Raoúl Alejandre.
Photo: H&M Beauty
But the right product isn’t always enough to ensure a flawless face. This is where Alejandre’s expert application tips comes into play when creating a clean canvas for your makeup looks. His top tip for a flawless foundation finish? Use a sponge. 'I am team sponge all the way,' he says. Alejandre also suggests applying a bit of foundation to the ears – a commonly overlooked area that helps create a cohesive look, especially for those prone to redness or when the hair is worn up.
The reformulated and repackaged foundation is available in a range of 40 shades across three undertones — cool, warm, and neutral. And as if that wasn’t enough, it comes complemented by the new ‘Cover me Up!’ concealer.
