The likes of Elsa Hosk, Erika Linder and Jeanette Madsen have gathered during the height of Paris Fashion Week in their favourite pieces from H&M Studio's new AW24 drop
“H&M Studio is all about easy wardrobe solutions – the kinds of timeless, multi-purpose pieces that take you from a working day to drinks and dinner,” says Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M. In the whirlwind that is the current Paris Fashion Week circuit, Johansson's point has been proven by a slew of Scandinavian style stars, who donned the newly-dropped autumn/ winter '24 pieces while navigating jam-packed schedules.
The likes of Victoria's Secret alum and former Vogue Scandinavia cover star Elsa Hosk, actor Hedda Stiernstedt, creative director Jeanette Madsen and model Erika Linder convened in the French capital in pieces from the AW24 collection, which incorporates jazz-inspired principles of reinvention – resulting in a sense of versatility and refreshing lack of formality.
Hedda Stiernstedt. Photo: Rami Hanna
Elsa Hosk. Photo: Rami Hanna
Jeanette Madsen. Photo: Rami Hanna
“For autumn, the design team was inspired by the strong but easy-going style of jazz musicians, throwing on a look and hitting the stage, then out into the night," H&M's concept designer Linda Wikell chimes in. It resonates in the bygone glamour of oversized silhouettes, dark-wash denim with metallic weaves, sharp-cut leather trousers, and trusty trench coats updated with epaulettes.
Elsewhere, the AW24 collection offers shruggable suiting and feminine jersey dresses, ready to accessorise with optic-white footwear, capacious tote bags and sparkling rhinestone-embellished jewellery. In Johansson's words, they're “reworked classics that you’ll wear year after year," and we have to agree.
Alice Wang. Photo: Rami Hanna
Erika Linder. Photo: Rami Hanna
Hanna Stefansson. Photo: Rami Hanna
The H&M Studio A/W24 collection will be available in selected stores and at hm.com from September 26.