Keen for a change in 2025? We tapped two top Nordic stylists to uncover the trendiest hair colours of the year, and spoiler alert: cashmere tones are taking over – whether you’re blonde, brunette, or red-haired
‘Tis the season of beauty transformations, and while most of us reach for the scissors when considering our fresh ‘do – with crops and chops being a particularly on point pick for 2025 – we’ve found our hunger for change equally satiated by a brand new shade. The trendiest hair colour option for 2025? According to the experts, they’re of the cashmere variety.
“The hair colour trend of 2025 is what I call äcashmere' hair,” says Copenhagen-based celebrity hairdresser Cim Mahony. Pinpointing these tones as luxuriously soft and natural; healthy but not overly glossy these shades are a natural extension of the ‘old money blondes’ and ‘expensive brunettes’ of 2024. “The highlights are blended in and very subtle,” says Mahony, “with neutral and ashy tones” reigning supreme.
Oslo-based hairstylist Dominika Langbråten – responsible for the envious ‘dos of Norwegian tastemakers like Tsutsumi Hoang and Marianne Theodorsen – taps three tones in particular as the trendy cashmere hair colours of 2025; crème brûlée blonde, soft cinnamon brown, and silky carrot cake red.
Photo: Sofia Richie Grainge (@sofiagrainge)
Crème brûlée blonde
On trend as ever, Langbråten’s first cashmere colour pick of 2025 made its debut at the Chanel Métiers d'Art show last week, where blonde models embraced natural tones with dimensional dark roots adding subtle contrast. This shade combines creamy vanilla tones with golden highlights for a look that’s almost as delectable as the dessert it's named after. “It’s all about creating a dimensional, sun-kissed effect. Think the crisp, caramelised top of a crème brûlée,” she says.
Langbråten suggests this shade as a sweet match for lighter skin tones with neutral to warm undertones, but it’s a no-go for cooler complexions — it can leave you looking washed out. “It’s a dream for green, hazel, and blue eyes,” she adds, bringing out their brightness beautifully.
Tempted? Langbråten says to ask your stylist for a foliage technique that blends cool and warm blonde tones seamlessly from root to tip. The result will be a polished yet laid-back blonde with depth, dimension, and a pinch of decadence.
Photo: Hailey Bieber (@haileybieber)
Soft cinnamon brown
Also given the envy-inducing moniker ‘expensive brunette’, this shade offers subtle, sun-kissed highlights that brighten up deep brown hair – think Hailey Bieber's rich tresses or supermodel Cindy Crawford’s dynamic ‘do.
Achieved with a delicate air-touch application, the effect is soft and multi-tonal. “It’s inspired by the way hair naturally lightens when exposed to sunlight,” explains Langbråten, adding that this trending tone flatters a wide range of skin tones and eye colours. “It’s particularly stunning on those with olive or warm complexions,” she says.
Heading to the salon? Langbråten recommends asking for an air-touch foliage technique using a blend of warm and cool brown tones, with highlights focused on face-framing sections and the ends for a natural yet elevated finish.
Photo: Owen Gould (@owengould)
Silky carrot cake red
A comely cashmere colour for redheads — whether natural or dyed — is a silky carrot cake shade, built on a warm, spicy red with cinnamon undertones. It’s vibrant yet wearable, offering what Langbråten describes as “a boost of energy to the hair.”
While Julianne Moore’s subtle crimson hue is a standout example of this trendy shade (a true poster child for the look, if ever there was one), the real charm of this colour is its versatility. “Tell your stylist you’re after a vivid, warm-toned red with touches of orange and cinnamon,” Langbråten suggests, adding that “they can tweak the intensity to suit your preference.”
As for who pulls off this spicy shade best, Langbråten notes, “This fiery tone beautifully enhances fair to medium skin tones with warm or golden undertones,” but warns that “cooler complexions might find it a bit overpowering.”