H&M Studio's latest offering is the epitome of holiday bliss, all rendered in Regenerative Organic Certified® cotton
Just in time for the sun-drenched, balmy days of July, H&M Studio unveils its latest collection – a mini summer capsule infused with a breezy holiday vibe. Embodying the ultimate summertime mood, the line-up offers everything you’ll need for your seaside getaway while highlighting Regenerative Organic Certified® cotton, grown without artificial pesticides or fertilisers and containing no genetically modified organisms, from which each piece has been crafted.
“With this capsule, we wanted to create an edit of throw-on-and-go holiday looks that can take you from the beach to drinks on the terrace to dinner al fresco,” says Ann-Sofie Johansson, head of design womenswear and creative advisor at H&M. “Versatility and durability are key concerns for our design team, and they were determined to create the ultimate summer dress our customers will be reaching for year after year, in a high-quality cotton that conforms to Regenerative Organic Certified standards.”
Photo: H&M
Photo: H&M
Photo: H&M
Photo: H&M
Comprising a curated collection of six pieces, the capsule’s standout moments include airy maxi frocks in sleek black and warm apricot adorned with delicate floral appliqués. The billowing dresses, complete with slinky spaghetti straps, double as layerable pieces over bikinis during the day and can be paired with heels for a night of dancing in the warm summer air. More beach-ready options include flowy kaftans and a coordinate dainty bralette and flouncy skirt set. Add your favourite sandals, and you’re set for a day of frolicking in the sun.
The H&M Studio Summer Mini Capsule is available in select stores and online at hm.com starting July 4th