Love Objects: Swedish model Hanna Juzon on the many memories and identities found in her own closet

Each closet is a reflection of all the old selves that seek to be remembered and romanticised – and all the old selves that wish to be forgotten.

Consuming fashion, collecting treasures, buying to use once, and investing to use forever. These patterns seem dangerously familiar and morally questionable. We decided to dig through my fashion trophies (and downfalls) and with a clear head to audit all that I own, and as it turns out, I own a lot. There was plenty of timeless basics. I didn’t shop these staples just once, I have found multiple perfect summer dresses and more than enough fashion one-night stands. Frankly, what I found were different versions of myself. The nice and the ugly self, versions I liked and the versions I really strive to forgive.

I have a feeling many will find their own familiar faces in their closets when looking slowly. Truth be told, we should take action and realise we really do have enough, but it’s so hard to stop consuming, reinventing. I think it could be that we have so many future selves yet to discover. It’s addictive and scientifically proven how difficult it is to abandon the everlasting search for the new and the better. It's not easy to simply stop the ways in which we shop.

When we invited photographer Marysia Eriksson into our home, we didn’t have a plan. All we wanted was to utilise the holiday coma and do something creative. We decided to shop our own closet and build a story – of our real home, our dogs, our relationship – and stage it on a contemporary canvas that celebrates everything we already have. The clothes we’ve fallen in love with, the home we’ve built and turned into a love story, the friendships we lovingly trust, and the images we ultimately cherish.

The first item we knew we wanted to commemorate was a Hugo Boss runway shearling coat that saved me during my first years in Stockholm. Plush and voluminous, it felt like a constant embrace while wearing it. It was -12°C when we shot outside in a concrete atrium, but I felt hugged and warm. I’ve had it for more than four years, and it still looks forever beautiful and timelessly modern. When I bought it, I felt a little more grown-up. It awakened a Greta Garbo spirit in myself, and I enjoyed that elevated feeling. I still do.

Another piece that tells a relevant story is the Margiela bodysuit. A friend recently told us that the average number of times a purchased item is worn before being discarded is seven. That’s so little. For those of us who are big clothing spenders, think about it: I’ve worn it at least 360 times. I figure I wear it twice a month, and I bought it as a student in London 15 years ago. That purchase is justified and used to the very last drop. We paired it with a majestic leather Raf Simon’s Calvin Klein 205W39NYC bandana padded with pigeon blood lining.

Oscar Wilde said, “To love oneself is the beginning of a lifelong romance,”. My lifelong romance has always been with Acne Studios. I’ve been collecting my desires since 2007, back when they started selling on Net-a-Porter and later opened a store on Dover Street in London.

This brand built my confidence as a young woman. It was the first time I felt seen as a real client – someone worthy enough to walk into a luxury store and make a purchase. Their inclusivity earned my loyalty forever. It helps that they continually produce head-turning pieces. Honestly, I want them all, they keep me young.

We wrapped my body in my husband’s shearling and three different Acne scarves. All indulging in textures and forms: wool poncho, silk bandana, and shearling sling. It felt like I wore four different personalities at the same time. It worked, these faces, were all mine. The layering added grandeur but the colours and patterns preserved the joy and lightness.

We paired a heroine cowboy coat with Jason Wu green leather pants. This outfit screams power. We should celebrate our power outfits more often. These items lift us and ground us at the same time. We can be whoever we desire to be. And they remind us to always ask the question. Until the question is asked, the answer is always no. That last line belongs to John Dutton in Yellowstone. It struck a chord during our holiday coma.

The Devil Wears Prada, Cruella de Vil, the devil in the details – it wasn’t sunny when we shot, but we realised that people who wear sunnies always seem cooler, more relaxed, more polished. We wanted to be like them, so we staged it. Thrifted Thierry Lasry and Bottega Veneta gave us that everlasting, effortless mannerism. A reminder to strive for the easy solutions rather than curated perfection.

Cujo and Chucky, our dogs, followed us from room to room. Little Chucky, who’s just four months old, chewed on the following items: a Gucci silk scarf, Cos cashmere socks, Jil Sander shirt, and Marysia's lens cover. The scarf, shirt and the lens cover survived. The socks didn’t – but thankfully, I wore them more than seven times.

Other cult items we chose to present were: black and white cowboy boots, an oil treated denim jacket (an Acne Studios runway piece), an Anderson’s belt (seriously, they make the best belts – why are they still so fairly priced?), a Jeanerica white tank top (an ultra-comforting basic), and plenty of fashion jewellery, a YSL tiger’s eye ring, Sophie Billie Brahe pearl earrings, Cartier Juste Un Clou rings and others that didn’t make it into the photographs.

Discovering our very own alter egos through this experience was humbling. It reminded us how much novelty there is to explore through the items that we own, carrying nostalgia and memories. It reminded us that we have big egos, consume too much and that the true novelty lies in this: everyday a new version of ourselves steps through the door, we can relax, reinvent and easily just wear our old clothes.