To achieve this, Sjöstedt turned to natural tones and textures: moss, wet earth and fallen leaves, with hues of burnt orange and myrtle green colouring the collection. Hints of glitter throughout nod to starry midnights. Still, Sjöstedt's telltale blushes are ever-present, showing that while she invites a darker feel to her autumn/winter lines, the floral shades and motifs that distinguish her designs are suitable year round.
Sjöstedt has always used the season’s natural shifts to capture the fullness of femininity. "Just as the seasons change, the Ida girl always undergoes a metamorphosis from the sweet, light-hearted spring to a more mature woman in the autumn.” This allows her designs to form seamless looks that fit together to make up a complete wardrobe. This collection is no different. Standout pieces include knitted sets with floral appliqués and a quilted jacket and suit combination, making for elegant and cosy winter pairings. A bevy of trademark slinky skirts and tulle frocks are dotted throughout, alongside classic form-following suits. All in all, the collection is the picture of Nordic winter beauty, with a hint of magic to boot.
Ida girls can rest easy that they are doing their part for nature too. Sjöstedt is meticulous when it comes to sustainable production. The brand only manufactures to accurately meet demand which avoids excess stock, and the clothes themselves are made of 20 per cent stock materials. And when it comes to longevity and design the brand has a clear motto: “a garment is not sustainable unless it is desirable enough to wear and keep for a long, long time.” Amen, we say.