InWear takes us 'behind the seams' to find the perfect blazer fit

In fashion, fit is paramount. Few brands have mastered it quite like InWear, the Danish label boasting 55 years of expertise. It’s not merely InWear’s rich heritage that defines its reputation for impeccable tailoring; it’s the brand’s continued dedication to craftsmanship, employing an in-house team of fitting engineers to refine each meticulously drafted pattern (knitwear aside). In an industry where such attention to detail is increasingly rare, InWear stands apart in its commitment to fit perfection.

Recently, the brand spread its gospel of good fit to Norway, hosting an intimate event in the sun-soaked plant-based Oslobukta restaurant Kumi with Vogue Scandinavia. The well-dressed crowd – including former Vogue Scandinavia cover star Janka Polliani, stylist-turned-content creator Tine Andrea Lauvli, and Princess Märtha Louise’s daughter Leah Isadora Behn – mingled in the brand's signature asymmetrical vests and impeccably tailored trousers. But the real star of the evening? The beloved blazer.

Interesting tidbits of information about the blazer came to light during an intimate panel talk with InWear's creative director Jette Romvig and fitting engineer Sille Hjernø – from the first time the word blazer appears in Vogue (1893, in an article on yachting fashion) to the revelation that the standard hip measurement of Nordic women has increased by two centimetres – a detail so significant that InWear retired its original mannequin in favour of one with updated proportions.

But the biggest takeaway of the evening? The importance of a perfect fit. “The perfect fit is when you don’t even feel like you’re wearing a blazer,” Hjernø shared. With her background in menswear tailoring, she’s got all the tricks to master a well-cut garment. Working closely with Romvig, Hjernø fine-tunes every piece that leaves the brand’s studio. “There are certain things I instinctively apply,” she says, speaking about how her tailoring expertise shapes InWear’s womenswear. When it comes to blazers, Hjernø always adjusts the waistline to sit just above the natural waist. “It creates that sleek, flattering silhouette,” she explains.

It's that unique insight a menswear tailor brings to womenswear – a skill that flows one way but never the other – and it’s something Romvig and Hjernø can fully explore with the support of an in-house pattern team. “I’ll draft the design in paper and assemble it on the mannequin,” she explains. “Then I’ll always ask Jette if it matches her vision. We know that if it works on paper, it’ll work in fabric.”