It's high time for denim-on-denim ensembles as Swiss luxury watchmaker IWC Schaffhausen leans into the blue jean accessory trend with its latest denim-strap Pilot watch
While denim never truly goes out of fashion, we’ve recently seen it migrating to accessories aplenty. From Diesel and Loewe flaunting denim bags on their autumn/winter ‘24 runways to houses like Acne Studios, Givenchy, Gucci, and Miu Miu introducing jean-clad footwear, denim is weaving its way back into accessories – a nostalgic revival we’re not mad about.
Another brand tapping into this playful trend is Swiss luxury watchmaker IWC Schaffhausen, which has introduced a new timepiece to its popular ‘Pilot’s Watches’ collection. The watch, featuring a denim strap and a matching deep blue ceramic case, seamlessly marries style with performance. As its name, ‘Chronograph 41 Top Gun Oceana,’ suggests, the piece is crafted for aviation and packed with high-tech features that enhance functionality, durability, and readability. Fun fact: many of the pilots in the explosive Tom Cruise action flick Top Gun: Maverick sport IWC Schaffhausen’s aviation watches.
Photo: IWC Schaffhausen
Photo: IWC Schaffhausen
Though an aviation timepiece, the watch pairs well with any attire on the ground, too. Match it with your favourite denim pieces for a cohesive look, or use it as a standout accessory with a pared-back get-up. If the denim strap isn’t your style, it’s also available in an indigo leather iteration. Additionally, IWC Schaffhausen has expanded its 'Portugieser' lineup with the new navy-dialled ‘Automatic 42’ in stainless steel, perfect for those who prefer a more classic aesthetic.
You can purchase the new Chronograph 41 Top Gun Oceana Pilot's Watches and the Automatic 42 Portugieser at iwc.com.