Jasmin Saario has perfected the elusive glass-skin glow. With nearly a million Instagram followers hooked on her luminous complexion, the Finnish content creator has established herself as an industry authority, blending self-care with a refreshingly simple approach. From her love of multifunctional tools to the skincare staples she swears by, below, Saario reveals the routine that keep her skin endlessly enviable.
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Could you share your daily beauty routine with us, from morning prep to evening wind-down?
"My morning routine starts with simply washing my face with water. I always follow this with a hydrating toner, serum, moisturiser, and SPF. My go-to moisturiser for the dry winter months is the La Mer Moisturising Cream; it keeps my skin hydrated all day long.
In the evening, I never skip double cleansing. I begin with an oil-based cleanser and follow with a cleansing foam. Before bed, I like to use a niacinamide serum to brighten and even out my skin tone. My absolute favourite is the Anua Dark Spot Correcting Serum. I then use the Medicube Booster Pro device to help the product absorb fully—it works wonders for improving texture and contouring.
When it comes to haircare, I protect my hair at night with a silk bonnet and a hydrating oil. I’ve been using the Kérastase Huile Gloss Réparatrice, which has made a huge difference to the health of my hair. I also swear by Mason Pearson brushes because they leave my hair silky smooth and detangle without any pulling."
How do you transition your look from daytime to evening? Are there specific products or techniques you find indispensable?
"I feel like I’ve finally mastered the art of transforming daytime makeup into a nighttime look without it becoming too heavy or cakey. For me, the key is starting with mainly cream products during the day — it makes touching up and layering later so much easier. If you love a glowy finish like I do, the Dolce & Gabbana Nutri Skin Tint is brilliant for evening out skin tone without the heaviness of foundation.
That said, powder is often essential for setting cream products. My secret for achieving a 'skin-like' finish is the Hourglass Ambient Lighting Powders. I always recommend that palette because they include everything you need to set, bronze, blush, and highlight in one convenient compact.
When it comes to touch-ups, a good concealer is your best friend. My current favourite is the Armani Luminous Silk Concealer. It delivers a natural finish and hides my dark circles without creasing.
For creating an evening eye look, I swear by the Armani Eye Tints. They’re practically foolproof — super easy to blend, quick to apply, and available in a variety of stunning shades. It’s impossible to go wrong with them!"
What products do you always have in your handbag – whether headed for a night out or for a red-eye flight?
"My number one handbag essential is always a lip balm. There are so many brilliant ones out there, but my top pick has to be the Ole Henriksen Pout Preserve Lip Treatment. It has the thickest, most hydrating formula of any I’ve tried, and I never leave home without it.
You’ll also find plenty of lipsticks in my bag for touch-ups throughout the day. My perfect shade of pink is the YSL Loveshine in shade 44 — I’ve been loyal to it for years, and it remains my go-to.
A bit random, but I always carry eye patches with me wherever I go! You never know when you might need a quick pick-me-up, especially in the mornings. That said, I can’t stand products leaking in my bag, which is why I swear by the Dieux Forever Eye Masks. They’re reusable gel patches that work with any skincare and are completely mess-free to carry around.
Jasmin Saario using the YSL Loveshine in shade 44. Photo: Jasmin Saario
For long flights, a face mask is an absolute must to protect my skin from the dry cabin air. The Biodance Bio-Collagen Real Deep Hydrogel Mask is pure magic. I keep it on for the entire flight — it’s worth every odd look because I land with hydrated, glowing skin."
What is your holy grail beauty product that you would recommend to anyone, and why?
"If I had to pick just one beauty product, it would undoubtedly be the Medicube Booster Pro. It’s made the biggest difference to my skin. While it’s definitely an investment, it’s a fantastic tool if you’re looking to take your skincare routine to the next level. With six different modes — including electroporation, micro-current, EMS, and micro-needling — it addresses a variety of skin concerns. Using it has become a part of my daily self-care routine, and it’s something I genuinely look forward to every day."
If you could give your younger self one piece of beauty advice, what would it be?
"If I could give my younger self one piece of beauty advice, it would be to appreciate and embrace the beauty of my natural features. I spent what felt like most of my youth trying to change everything, from my hair colour to lash extensions to my body, only to realise now that enhancing what’s naturally mine will always look the best. Oh, and to start wearing sunscreen every day — definitely that too!"
