Kendrick Lamar’s viral Super Bowl fashion moment has officially revived the bootcut – jump on the trend with eight Vogue Scandinavia-approved pairs to shop now
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More than just a celebrity-ridden rap battle, Kendrick Lamar's Super Bowl Halftime Show was also his moment to unleash a new fashion favourite. Styled by Taylor McNeill, the rapper wore a Martine Rose varsity jacket paired with blue Celine jeans. But not just any jeans – a very specific cut of Y2K-inspired bootcut jeans.
This bold move signals the official return of the bootcut – and we’re all in for its comeback. To embrace this comeback moment, we’ve curated eight standout pairs of bootcut jeans, from a timeless design by Finnish favourite Marimekko to a more daring iteration from Swedish denim master Acne Studios.
As we all know, bootcut jeans have storied fashion history, proving once again that what goes around, comes back around – looking better than ever. Shop our favourites below.