The 7 lingering trends of London Fashion Week SS25

There was something distinctly celebratory in the air this London Fashion Week. Whilst the aesthetic mood in New York leaned towards minimalism (call it the Toteme effect), across the pond the Brits were bringing something a bit more bombastic. It was a fitting display; spring/summer '25 marks the 40th year the British Fashion Council has presented London Fashion Week, and boy oh boy did it feel like a party.

Since its inception, LFW has been a showcase of creativity and craftsmanship in all its forms and this season was no exception. From established players to emerging designers supported by the NEWGEN programme (the talent incubator boasts the likes of Erdem and Simone Rocha as alumni), designers marched boldly to the beat of their own drum, displaying the sort of daring optimism we can all use these days. Though few two British talents are alike, there were a handful of prevailing expressions.

Below, we break down the seven lingering trends for London Fashion Week spring/summer 2025.

This season, looks appeared to be plucked straight from the shelf… of a toy store, that is. Babydoll frocks, pouf sleeves and sweet little bows were so on-the-nose cutesy they bordered on delightfully deranged. These dolls are not to be played with.

Forget last season’s corseted cleavage, this time around we’re going for 'V’s so deep they graze the navel and nary a push-up garment in sight. Instead, reach for the double-sided tape and let your breastbone feel the breeze.

No need to guess the colour of this underwear, already know what you’ve got going on down there (hint: it's black). Underwear becomes simply wear with black bras and panties taking centre stage, either under a sheer frock or simply with a pair of heels. A daring proposition, to be sure, and one that suggests 'brat' summer is far from over.

Deep blue dresses seemed to wave and ripple down the body by way of generous swaths of silk or glittering sequins. This is a dip definitely worth taking.

Seasons past found abstract or oversized florals but this season’s teeny tiny blooms are realised by painstaking beading and embroidery, giving way to an unapologetic femininity. Let a thousand flowers bloom, literally.

This season, black is hardly boring. Clever plays on sheer and opaque make for dynamic looks that play on shadow and light. The perfect way to get in on this season’s party without going overboard.

Whilst there was plenty of shimmer and sparkle this season, the most decadent expression came by way of ornate shimmering silver adornments, generously applied to garments of every iteration. Go ahead, frost yourself.