Fashion

Get ready with Mabel for Acne Studios' SS25 runway show in Paris

By Clare McInerney

Photo: Courtesy of Acne Studios

The Swedish pop sensation documents her Acne Studios' experience in Paris, exclusively for Vogue Scandinavia. See all the action below

"I'm part Swedish, It's a Swedish brand.... so a match made in heaven!" exclaims Mabel as she invites Vogue Scandinavia into her hotel room amid the whirlwind Paris Fashion Week. The Swedish brand she's referencing is Acne Studios, and in just a matter of hours, the pop star will be seated front row to witness the anticipated spring/summer '25 show at L’Observatoire de Paris, which was filled with eclectic artworks by Jonathan Lyndon Chase for the occasion.

Scroll on to see all the moments from Mabel's perspective: from the hair and makeup chair, to meeting throngs of fans and creative director Jonny Johansson before the show.

4.00PM

"First things first: I have to put my top on, because we're going to do a big crazy, crazy up-'do, a big nesty chic boho vibe."

4.45PM

"We've done a little smokey eye, you can see all my freckles and we've gone for a natural lip liner. The beautiful hair creation is the work of Shamara [Roper], my face is Hila [Karmand], and I'm loving it."

5.00PM

"Capturing the work of Shamara and Hila before I finish getting dressed and ready."

5.30PM

"Off we go!"

5.55PM

"Arriving to L’Observatoire de Paris to some crazy crowds."

6.00PM

"We've just arrived! We're at the show - it's chaotic but hella cute."

6.25PM

"Taking our seats amongst the amazing works of artist Jonathan Lyndon Chase."

6.30PM

"Show time!"

7.15PM

"Catching up with creative director Jonny after the show."