Lifestyle / Society

“I’ve never had a desire to be mainstream”: Maria Veitola is not here to please anyone

By Linnéa Pesonen

Sunglasses, Phoebe Philo. Dress, Ema Ursic. Shoes, Prada. Photo: Karoliina Bärlund

Maria Veitola, a Finnish media industry veteran and one of the best-known faces in the country, is doing things her way, never compromising who she is. Conform to the male gaze? No, thank you. Prove that you can do it all – be a mother, have a successful career, and tackle both lighthearted and complex, socially significant topics in your work, all while donning show-stopping fashion? Yes, please. Below, we get to know the journalist and TV personality – and what’s next for her