Meet MH 925, the Swedish silver jewellery brand beloved by local cool girls

Swedish jewellery brand MH 925 is rather mysterious. First there’s the name, a seemingly abstract mix of letters and numbers. Then there’s the hard-to-pin-down fandom of local creatives and cool girls like Hedda Steirnstedt and Say Lou Lou. Finally, there’s the jewellery itself: minimal, organic silver pieces that whisper rather than shout.

That name, which intentionally nods to MM6® Maison Margiela, is easily explained: it’s simply a mashup of founder Marie Häger’s initials with the numerical code for sterling silver, the material from which all MH 925 jewellery is made. “I like the mystery,” Häger admits. “Some people mix up the numbers, which I think is fun.” While she’s “totally dedicated” to silver, clients often ask if she’ll ever make pieces in gold. “With this name, it’s going to be difficult,” she says.

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Though Häger comes from an advertising background (she studied marketing at Beckman’s and went on to work for the likes of H&M and Mantle), her relationship to metals – silver metals, specifically – goes back to her childhood. She grew up in Värmland, in a town where the local industry was steel extraction. “My parents were entrepreneurs. My dad made pipes in iron, but then he started to do pipes in stainless steel,” she says. “He wanted to use stainless steel because it didn’t poison the water. If a society would buy that, they could have it for hundreds of years. So I’m brought up with that kind of stuff. I was fascinated by that.”

This fascination with practical, minimal steel piping dovetails pleasingly into MH 925’s aesthetic, which revels in a sleek minimalism. Wide band rings and bangles snake around the finger or wrist. A standout choker sits on the neck, a simple gleaming collar. Even the signature flourish – oval silver balls, rendered in a single piece (they’re hollow, to make the jewellery light and everyday-friendly) are refreshingly to-the-point. It’s no wonder well-dressed Scandinavian minimalists are flocking to the brand. “I’m very influenced by '60s and '70s smiths,” notes Häger. “The things that they did were very geometric and minimalistic and you could have it 30 years later. It’s some kind of timelessness.”

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For Häger, who emphasises quality over quantity (her more significant pieces – the thick bangles and the choker – are made-to-order), that timelessness is paramount. After working on the shop floor in H&M whilst studying (“it was so much clothes”) she became instinctively more interested in sustainability. To that end, MH 925 is locally made in Sweden (she took a silversmith course herself, but ultimately it made more sense to partner with local artisans, including renowned silversmith Sebastian Schildt), either on-demand or in tiny batches.

She does, however, wish to grow, hopefully reaching a bigger crop of women of a certain taste with the money to invest in keep-forever jewellery. She currently sells at Stockholm boutique Jus (a stamp of approval if there ever was one) but dreams of stockists like Dover Street Market. And there’s one more goal: “The number one goal,” she says, “Would be to live on it.”