A model’s lifestyle is always on-the-go, so who better than Naomi Campbell to co-design a capsule for the ultimate globetrotter with BOSS? Below, Vogue Scandinavia jets off to discover the power duo’s new dynamic spring/summer ’24 capsule
Naomi Campbell is a veritable legend in the modelling world. One of the original ‘supers’, she has spent her whirlwind life travelling from one pivotal runway show to the next, stopping to pose for some of the world’s greatest photographers along the way. The very definition of jet-setting, if you will. But being constantly on the go comes with struggles, be it wrinkle-prone clothes or stressful airport security checks. So, who better than Naomi Campbell to design a capsule for the polished globetrotter?
Partnering with long-time collaborator BOSS, Campbell has created an assortment of refined travel wear directly influenced by the supermodel’s personal tastes and preferences. “I wanted to craft a travel capsule that spoke to the spirit of today’s modern and dynamic women—a woman who’s strong, independent, and always on the go,” shares Campbell.
Photo: Naomi x BOSS
From the conception of key pieces to the muted colour palette with pops of purple and the choice of a subdued leopard print, Campbell has been hands-on with the design, calling the process “collaborative”. “I enjoyed working closely with the incredibly talented Marco Falcioni, senior vice president creative direction at HUGO BOSS, and the entire BOSS design team,” she says. “It was like a well-oiled fashion machine.”
From early brainstorming sessions where Campbell shared her vision, ideas and personal style inspirations, the collection quickly took shape. “It was about merging my style with BOSS’s impeccable craftsmanship and innovative spirit,” notes Campbell.
In keeping with Campbell’s dynamic approach to styling, the capsule delivers leisure pieces that effortlessly combine with more formal looks. On the more casual end, we find T-shirts emblazoned with iconic images from Campbell’s career, alongside hoodies, ribbed jersey tops and a smart tracksuit in a knit jersey. Always one to elevate her low-key looks with a curated closet of dressier pieces, Campbell also made sure to include both a wrinkle-resistant, double-breasted suit (perfect for layering over the more casual T-shirts and hoodies), coolly combining modern silhouettes with the BOSS’ tailoring heritage – the ideal investment for women who occasionally live out of a suitcase or regularly pass through airport security checks.
I wanted to craft a travel capsule that spoke to the spirit of today’s modern and dynamic women—a woman who’s strong, independent, and always on the go
Naomi Campbell
Travel-friendly, high-stretch materials were vital for the collection, with the choice of fabric falling on cashmere, cupro, and luxe jerseys. Speaking of functionality, circulation-enhancing knitted styles, including leggings and a full-body catsuit, populate the collection. At the same time, select outerwear pieces feature a security pocket equipped with a technical lining to block electromagnetic frequencies and promote data protection.
While keeping functionality in mind, with high-tech security solutions and circulation-friendly knits, comfort is the core of this collection. A plush wool-cashmere wrap, a semi-sheer kaftan, and a flight suit offer easily thrown-on warmth on chilly planes, while flat-form sneakers and loafers will help you navigate your airport step-count blister-free.
Marking the revival of airport style, we’re keeping our eyes on tastemakers across the globe as they roll through security dressed top-to-toe in Naomi x BOSS.
The collection is available from the 15th of February online and exclusively in BOSS' Stockholm store on Biblioteksgatan 1