This sneaker was the toast of the town at Copenhagen Fashion Week

It’s no secret that the Nordics are utterly smitten with their trainers, and few get our pulses racing quite like a pair of New Balances. So, it’s little wonder the American brand chose Copenhagen to debut its latest style, the 740.

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Amidst the whirlwind of Fashion Week, New Balance gathered its nearest and dearest for an intimate dinner at Etage Projects, showcasing a shoe that perfectly captures the Scandinavian aesthetic. The meal was served with a palette of greens inspired by the trainers themselves and lit by a backdrop of cauliflower candles, adding an offbeat touch. Guests were then treated to a lively discussion led by stylist Hannah MW and two of New Balance’s designers, delving into the brand’s fresh push for gender-neutral footwear—a key feature of this new release. Talk about planting the seed for change.

See all images from the New Balance dinner below: