Building on its robust presence in Scandinavia, Omega has opened its first boutique in Oslo. Here’s what to expect from the brand’s new Norwegian venture
With Norway – Oslo in particular – emerging as a discerning luxury market, it’s no surprise that Omega chose Øvre Slottsgate 25 as the site for its newest Nordic boutique.
Omega's CEO Raynald Aeschlimann, calls the Oslo location “a natural progression” for the brand, following successful openings in Copenhagen and Stockholm. “The city’s stunning seaside setting and dynamic evolution over the past decade mirror our own journey of innovation and rich history, creating the perfect backdrop for showcasing our timepieces,” he explains.
When designing the new space, Aeschlimann notes how the brand drew inspiration from Norwegian aesthetics, finding common ground in a shared love for exceptional materials and clean, purposeful design. “In our Oslo boutique, we’ve incorporated elements like wood and leather,” he says, adding that the curved shapes and thoughtful lighting were chosen to create a welcoming, relaxed, and immersive atmosphere for customers.
Omega's CEO, Raynald Aeschlimann. Photo: Courtesy of Omega
So, what should Omega enthusiasts in Oslo look out for when visiting the new boutique? Aeschlimann highlights two standout pieces: the 'Speedmaster Moonwatch', featuring its coveted white lacquered dial, and the brand’s iconic 'Constellation' with its striking meteorite dial. “However, the true beauty of our boutique lies in its ability to showcase all four of our distinct watch families,” he adds. “It gives our customers the complete Omega experience and the opportunity to find the perfect timepiece that resonates with their personal style.”
Omega’s new Oslo boutique is now open at Øvre Slottsgate 25.