For Pandora's latest lab-grown diamond campaign, Pamela Anderson and her sons are joined by a slew of other actors and models
Activist, actress and noted Finnish descendent Pamela Anderson is dripping in diamonds – lab-grown, that is – in Pandora’s latest campaign. Anderson is joined by her sons, Brandon and Dylan, as well as Grace Coddington (alongside her cat, of course) and a slew of top models and actors in the series of portraits, shot by Mario Sorrenti.
Dubbed 'Diamonds for All'. the campaign’s star power further solidifies the unquestionable might of the Danish jewellery giant, which boasts the title of “world's largest jewellery brand”.
I like knowing the jewellery is crafted from recycled silver and gold makes me feel good about wearing it
Pamela Anderson
Photo: Pandora
Photo: Pandora
Photo: Pandora
Anderson, who has been tirelessly and publicly campaigning for human and animal rights for well over a decade, is proud to front a campaign for sustainable and socially-focused jewellery. “I like the fact that these are lab-grown diamonds and knowing the jewellery is crafted from recycled silver and gold makes me feel good about wearing it,” Anderson says. “It is actually the more radical, kind-of-glamorous move.”
Looking fresh-faced and radiant, Anderson makes a strong case for Pandora’s “everyday diamond”. A concept we can whole-heartedly get behind.