Honouring its roots, the Danish jewellery brand has opened its first flagship store globally in Copenhagen, and it's a treat for the eyes
With the official brand line-up announced and news of accelerated sustainability efforts, there’s yet another reason to look forward to the upcoming Copenhagen Fashion Week: the debut of the world’s first-ever Pandora flagship store. At the beginning of August, the site will open its doors to the public during the hustle and bustle of the upcoming spring/summer ’25 edition of Copenhagen Fashion Week.
The largest Pandora store to date, the flagship is nestled in the heart of the Danish capital along Strøget, the city’s main pedestrian street. Occupying 500 square metres across two floors, the space takes its cues from world-famous Nordic design while giving it a Pandora spin. Paying homage to the brand’s roots, famed Danish design gems by greats like Gubi, Montana, &Tradition, Fritz Hansen, and Louis Poulsen are on display, set against soothing hues of beige, soft pink and grey, perfectly complementing Pandora’s timeless and elegant jewellery.
Photo: Brian Buchard
Photo: Brian Buchard
Photo: Brian Buchard
“Designed in-house, our first global flagship in our home city of Copenhagen has given us the opportunity to work with incredible local artists and designers to create a unique experience for our customers,” says Richard Moore, SVP Store Creative & Design. “This store embodies the quality, craftsmanship, and attention to detail of Danish design.”
But the flagship is much more than just a retail space: after its grand opening during CPHFW, the second floor, which houses an airy atelier, will host a slew of exciting events, exhibitions, and activations, making it a must-visit destination as you explore the city’s cobbled streets.