Pernille Teisbæk takes the reins as stylist for ALIS 2.0, bringing the iconic streetwear brand back to life with a fresh, fashion-forward twist at Copenhagen Fashion Week. We head backstage for an exclusive look at the runway revival through Teisbæk's eyes
Back in its heyday, no brand embodied laid-back cool quite like ALIS. Founded in Christiania in 1995, the streetwear brand was ubiquitous in Danish skate and hip-hop communities, signalling a certain sense of chill with its instantly recognisable logo. The revamp of ALIS, which debuted at Copenhagen Fashion Week under the creative direction of Tobias Birk Nielsen, embodies that same laid-back cool, albeit with a more overtly fashion-forward bent. That was thanks in no small part to original Danish cool girl Pernille Teisbæk, who styled the buzzy runway show, down to the logo tape worn by model (and OG ALIS muse) Sorat May Andersen.
“I became involved with ALIS 2.0 through conversations with the creative director Tobias Birk Nielsen about the brand’s evolution,” says Teisbæk. “The decision to take on the styling came after a brainstorming session where we discussed what ‘ALIS comeback culture’ could look like on a runway.”
Teisbæk’s connection to the second coming of ALIS runs deep; her husband, Philip Lotko, is behind the relaunch with his Rains co-founder Daniel Brix Hesselager. But being a Copenhagen native, her connection to the brand far predates this week’s show. “I’ve always had an appreciation for ALIS as an iconic part of Copenhagen’s streetwear culture,” she says. “It’s a brand that felt deeply rooted in skateboarding and authenticity, which made it stand out.”
For the autumn/winter 2025 runway, Teisbæk found the brand’s aforementioned “comeback culture” in unexpected pairings that just plain worked (an approach she seems to take in her own day-to-day looks, come to think of it). “Think oversized silhouettes, layered textures, fun sunglasses, and a fusion of elements,” she says. Relaxed plaid trousers were met with a bra top and puffy winter hat, for instance. Elsewhere, shrunken bombers paired with extra wide sweatpants.
There was a palpable sense of grunge, not just in the flannel shirts, but also in the white bug sunglasses. Unsurprisingly, both images of 90s street style and Kurt Cobain himself were on Teisbæk’s moodboard. Tying the looks together were plenty of accessories, to elevate the offering beyond straightforward streetwear. “We added sunglasses, beanies, chunky hats, and belts to bridge the streetwear and fashion gap,” says Teisbæk. “Footwear was especially important also, so we leaned on clean-lined sneakers and boots “to elevate the looks. Layering was key – hoodies were styled as a layered element underneath.”
As is often the case, the vibe backstage on show day was organised chaos. “It was a mix of nervous excitement and focused chaos—last-minute adjustments to outfits, hair and makeup touch-ups, models rehearsing walks, and music from the show playlist in the background,” says Teisbæk (the soundtrack included Suicide’s 'Dream Baby Dream' and 'I Love You Always Forever' by Donna Lewis). “I felt a mix of pride and anticipation seeing all the pieces that Tobias has created coming together watching the vision come to life in every look.”
For Teisbæk, it wasn’t just about building looks that marry streetwear and fashion, it was also about capturing that sense of community that made ALIS such a legendary brand to begin with. Or, as she put it: “The energy of togetherness and ambition to create.”
