Creative director Peter Hawkings will step away from the brand after less than a year in charge
Peter Hawkings is exiting Tom Ford less than a year after taking over the creative director role from its eponymous founder, Estée Lauder Companies (ELC) has confirmed. A successor has not yet been announced.
“I would like to express my gratitude to Peter for his exceptional contributions to Tom Ford from the very beginning,” said Guillaume Jesel, president and CEO of Tom Ford and luxury business development at ELC, in a statement. The Spring/Summer 2025 collection will be presented in the Milan showroom in September 2024.
“I want to thank Peter for his collaboration since Tom Ford Fashion became part of the Ermenegildo Zegna Group. Along with his team, Peter has contributed to this important initial phase of development. I wish him all the best in his next chapter,” added Lelio Gavazza, CEO of Tom Ford Fashion.
Tom Ford himself stepped down from the brand in 2023 following its $2.8 billion sale to ELC the year before. Hawkings made his debut as the brand’s creative lead in September 2023, following nearly 25 years working alongside its founder, first at Gucci and then at Tom Ford, which was established in 2005.
Until Ford’s exit in early 2023, Hawkings ran the brand’s menswear operation based out of London and launched in 2007. Since taking on the creative director role, he has integrated the formerly US-based womenswear design studio into the London menswear operation.
Shortly before showing that first collection, Hawkings told Vogue about the moment when, in November 2022, Ford privately revealed his plans to sell the brand and step down. He said, “I never thought that Tom would ever sell. I thought he would be one of the Ralph Laurens of the world and continue and continue. So he dropped that bombshell — and then the second bombshell was that he was putting me forward for creative director.”
Hawkings’s sudden exit will lead to instant speculation as to who might be be anointed as Tom Ford’s second successor. The founder’s codes of precisely honed high-octane sensuality are extremely distinct but cannot merely be parroted in order for the brand to continue to develop.
In April 2023, it was revealed that Ford had sold his eponymous brand to ELC in a deal that saw his existing partners in beauty, eyewear, and ready-to-wear assume control. Under the terms of the deal, Zegna Group has a 20-year license agreement to produce Tom Ford Fashion, with a 10-year renewal option. Gildo Zegna, CEO of the Zegna Group, told Vogue Business that a key factor in his company’s successful acquisition was its existing relationship with Ford: it first worked with the designer to produce his tailored menswear when he was at Gucci and later inked an agreement to produce Tom Ford’s menswear (where Hawkings was design director), when it launched in 2006. Said Zegna: “Then, in 2016, we bought 15 per cent of Tom Ford International, on the fashion side, and I entered the board, and we became more close.”
When Ford decided to cash out, says Zegna, there was interest “from a good number of players more important than us. But with Estée Lauder, we won because they gave credit to our [existing] partnership and the job that we had already done.”
It is understood that Zegna’s prime ambition for Tom Ford ready-to-wear is to expand its womenswear sales, which, in 2023, accounted for 30 per cent of Tom Ford International’s revenues. Today’s news suggests that the next creative director will focus the brand in that direction; Hawkings, for his part, is a seasoned menswear designer.
Originally published on Vogue.com.