Fashion

Praya Lundberg proved a stunning coat is all you need at Schiaparelli’s front row

By Linnéa Pesonen
Praya Lundberg at the Schiaparelli AW25 ready-to-wear show

Photo: @prayalundberg

Swedish-Thai actor Praya Lundberg was among the lucky A-listers who got to witness Schiaparelli’s autumn/winter ‘25 ready-to-wear collection live from the front row last night. Below, a breakdown of her striking look for the occasion

Yesterday, one of the most hotly anticipated shows on the Paris Fashion Week autumn/winter ’25 roster took place, as Daniel Roseberry unveiled his AW25 ready-to-wear collection for Schiaparelli. Among those there to marvel at the French luxury brand’s latest offering was a throng of A-listers, including Swedish-Thai actor and Vogue Scandinavia alum Praya Lundberg.

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For her front-row look, Lundberg opted for a piece plucked from Schiaparelli’s AW24 ready-to-wear collection, which Roseberry designed with the women in his life in mind – deliberately leaning towards everyday staples, jazzed up in true Schiaparelli style. On Lundberg last night, a slouchy blazer with structured shoulders, rendered in opulent cream velvet, was reimagined as a floor-grazing dress, fastened with a single button – creating a daring slit that flaunted her legs.

Praya Lundberg at the Schiaparelli AW25 ready-to-wear show

Photo: @prayalundberg

Praya Lundberg at the Schiaparelli AW25 ready-to-wear show

Photo: @prayalundberg

Maximalist jewellery perfectly contrasts a minimalist ensemble, with Lundberg adorning her look with gilded, statement Schiaparelli earrings featuring the house’s signature eye motif, with cascading diamonds mimicking tears in motion. “I loved the iconic Schiaparelli jewellery – it really is something special and the eye details that showcased in the back of this beautiful velvet jacket are perfect,” Lundberg muses. A pair of golden strappy heels shimmered on her feet while her sleek, slicked-back ponytail and bronzed glam tied the polished get-up together.

Summing up her night, Lundberg says “I’m a huge fan of Daniel Roseberry. It was an amazing show. Country music playing in the back with beautiful looks – magical.”