Already well-known for her fabulous fringe, for our latest digital cover sees everyone's favourite Swedish Instagram icon sporting covetable fluffy curls and tousled '70s texture
When it comes to hair, few styles have experienced a resurgence like the fluffed out curl. Be it feathered '70s volume inspired by the likes of Farrah Fawcett or sleekly styled á la supermodel Cindy Crawford, bounce is now officially back. "Trends always come in waves – pun intended – and for a long time we’ve seen very calm and effortless hair," says hair stylist Philip Fohlin, the man responsible for Matilda Djerf's covetable hair do on our latest digital cover. "After a while we grow tired of what we see. We want something different to lay our eyes on, in this case something with a little more shebang," he continues adding, "I have just waited for this backlash to arrive."
The '70s references stemmed from photographer Sara Bille and stylist Sara Jeminen's moodboard, directly inspired by the decade. "Of course I immediately thought of icons such as Farrah Fawcett and Jerry Hall," says Fohlin. Fohlin shares how the he started the day with a much "calmer version" of the hair style, which he then pumped up. "We wanted it to look more like hair on steroids so we redid it and it turned out amazing," he says. "This hair feels very me. I’ve always loved doing glamorous hair, but with that little twist that makes it interesting."
Djerf, who is well-known for her enviable tresses, actually provided hair inspiration in herself – but Fohlin and the team wanted to tweak it a little. "I really enjoyed working with Matilda," Fohlin says. "She was very easy going and trusted us completely with the process and she let us do what we do best."
Below, get the low-down on exactly how to recreate Djerf's glamorous cover hairdo:
Which haircut should I ask for at the hairdresser?
"When it comes to hair it’s always better to ask: 'What’s possible with my type of hair?'," says Fohlin. "All hairstyles doesn’t fit all hair types."
As for Djerf's Farrah Fawcett 'do, layers upon layers is the key to recreate the feathered '70s texture, according to Fohlin. "I always talk about the inner and outer design of a haircut," he says, explaining how the outer design is what's happening with the ends throughout the outer line of the haircut while the inner design describes what is happening with the ends inside the outer line. "To achieve this look it’s mainly about layering the outer line, especially up towards the face," Fohlin explains.
Secondly, it is important to consider your hair type. If you have finer hair and don’t want to loose too much weight or body, focus on the outer design. As for thicker hair types, Fohlin suggests layering the inner design, too. "And then, of course, the famous '70s curtain bang to top it off," he adds.
Fohlin's step-by-step guide to get the cover look:
1. Do as they did in the '70s
"To achieve the '70s look you need to do as they did in the '70s," says Fohlin, meaning: "Go old school. Classic curlers – you know the ones your grandma probably used." Hot curlers are the easiest to handle for beginners, just don't forget a heat protectant. That said, velcro or foam rollers used with damp hair could also do the trick – just stick with the small ones. "Maximum five centimetres in diameter," Fohlin advises. "For Matilda I even used two centimetre rollers"
2. Prep the hair
For that quintessential frizz-free yet fluffy shine, it is crucial to care properly for your damaged ends. A steady foundation can be faked with Kérastase Ciment Thermique, a cream that helps create smooth hair, adds shine and protects against heat up to 180 degrees celsius.
Matilda Djerf sports the fluffy curl in Vogue Scandinavia's digital cover shoot. Photo: Sara Bille
As for reproducing the lifted roots, Fohlin suggests Kevin Murphy's Anti Gravity lotion and L’Oréal TechiArt Pli – a heat-activated setting spray – spritzed through the lengths for hold. "Blow dry with your head upside down and make sure to focus is on drying the roots as much as possible," Fohlin says. "If the finished result is too frizz (although that’s what I personally prefer for this look) you can finish off with Pop & Lock from Color Wow."
3. Work away from the face
Roll the curlers away from the face until you reach the back of your head, advices Fohlin. "Picture a diagonal line from the cheekbones and you find the spot, and then roll the curlers upwards towards the crown." As for the sides, you'll want to roll them "back and slightly upwards" until you reach the back of your ears, where you will want to start rolling the curlers upwards.
4. Have patience
For the ultimate result stop when roots are dry and the lengths slightly damp and start rolling your curlers. "It takes forever to dry but it is so worth it," notes Fohlin. To speed up the process, you can add heat with a blow drier or a hair drying cap once you're finished rolling your whole head. "Just makes sure it’s 110% dry before taking the curlers out."
5. "Brush, brush, brush"
Once the curlers are out you will want to "brush, brush, brush", according to Fohlin. Add some hair spray for hold. "Et voilà. You’re done," Fohlin says.