Throwing a Paris Fashion Week party to celebrate entering Le Bon Marché (and the launch of a new style exclusive to the department store), cult Swedish shoe brand Sania D'mina gathered all the Scandinavian style mavens in town
Since launching in 2018, Sania D'mina has become a recurring character in the wardrobe rotations of Kelly Rutherford, Jeanne Damas and HRH Crown Princess Victoria of Sweden. Celebrated for its comfortable heels – with a roster of women praising their pairs for everything from running errands to dancing the night away – it’s no surprise that the brand has now found its way into one of Paris' most revered department stores: Le Bon Marché.
To mark the occasion, founder Sania Claus Demina hosted an intimate get-together during Paris Fashion Week. Starting with a drink at l'Espace Souliers on the second floor of Le Bon Marché, friends of the brand were greeted with champagne, chocolate pralines topped with 24k gold and a sea of calla lilies. Naturally, a hand-picked selection of shoes was on display. The star of the show? The brand's perennially popular Avenue boots in a new, dark brown leather, now exclusively carried by the department store.
After the cocktail, the guests were ferried to Loulou Paris, situated by the Louvre museum, where the group was met by burgundy bouquets, flickering candles, and crystal flutes in classic Parisian fashion.
See all of the images from the intimate affair below:
