Taylor Swift's three magical Stockholm Eras Tour spectacles naturally attracted some of the biggest style stars from Scandinavia and beyond. Read on as we explore the fashion-forward attendees spotted at the Friends Arena over the past weekend, adorned with cowboy hats and glitter galore
Taylor Swift’s record-smashing Eras Tour is back in full swing, with the artist’s Scandinavian leg taking place in Stockholm over the past weekend. Naturally, one show wasn’t enough to quench the thirst of Swedish Swifties and beyond (people from 130 different countries attended the first spectacle), so Swift organised three consecutive concerts, during which she shared an outpouring of love towards Sweden.
Eras Tour stops are known for attracting a crowd of A-listers and style mavens, and the Stockholm gigs were no exception. The sold-out Friends Arena was filled with a plethora of our favourite It-girls, singing and swaying along to Swift's blockbuster hits from the past decade. Below, we take a look at all the stars who were spotted in the audience.
Related: Troye Sivan on remixing ‘Honey’ for Magnum ice cream and his favourite meatballs in Stockholm
Zara Larsson
It's not unclear which of Swift's albums is Swedish pop star and former Vogue Scandinavia cover star Zara Larsson's era. Larsson even rocked up to the show donning a bomber jacket and heels matching with her apparent favourite Taylor Swift album, Red.
Matilda Djerf
Swedish It-girl, entrepreneur, and Vogue Scandinavia alum Matilda Djerf arrived at the Friends Arena with her friends, her internet-breaking blonde blowout bouncing as she danced to Swift's 'You Belong With Me.' True to her sleek and simplistic style, Djerf sported white jeans paired with a flowy cornflower blue top, courtesy of her own brand, Djerf Avenue.
Astrid S
“Post concert depression is BAD,” wrote Norwegian artist Astrid S on her Instagram, and we believe her. She was seen enjoying Swift’s smash hits with fellow Norwegian singer Julia Bergan. For her Eras attire, Astrid S opted for a grey plaid mini dress, perfect for the balmy conditions inside the Friends Arena.
Jihoon Kim
Photo: @jihoon
Berlin-based content creator and model Jihoon Kim attended Swift's gig with Caia Cosmetics, wearing a white shimmery cowboy hat and denim mini dress – a perfect combo for the night and a nod to the artist's debut album, Taylor Swift era. We're also taking notes of Kim's bedazzled heart glued on the corner of her eye, a great idea for the upcoming summer festivals.
Thora Valdimars
Photo: @themisspopo
Danish brand Rotate's co-founder, Thora Valdimars, also received the denim-and-sparkles memo for the evening, sporting a crystal-adorned denim frock by Rotate with glitter glued on her body for a glitzy, Swift-coded finishing touch.
Vivian Hoorn
Photo: @vivianhoorn
Amsterdam-based entrepreneur and content creator Vivian Hoorn teamed her white glittery cowboy hat with a matching Rotate lace dress for a fashion-forward mashup of Folklore and Fearless eras.
Bianca Ingrosso
Photo: @themisspopo
Swedish entrepreneur, mother of Caia Cosmetics, and former Vogue Scandinavia digital cover star Bianca Ingrosso hit Swift's show with a group of her beauty brand's beloved influencers. For her Eras look, Ingrosso opted for a bubblegum pink, feathered cowboy hat, coupled with a white, form-fitting lace dress, and, in true Swiftie style, her wrist adorned with a bunch of friendship bracelets.
Related: In The Closet with Bianca Ingrosso
Sandra Lambeck
Photo: @sandralambeck
German style aficionado Sandra Lambeck's look for the night was a striking, form-flaunting bedazzled hot pink maxi dress from Rotate, which she paired with matching Amina Muaddi stilettos. Note the wit in her caption: "The perfect dress doesn’t exist."
Rianne Atiya
Photo: @rianne.meijer
Dutch content creator Rianne Atiya joined Hoorn on her Stockholm Swift adventure, wearing a different iteration of the sparkly look that much of the audience donned last weekend. Leaning into a more subdued yet festive ensemble, she wore a black, sequin-adorned knit by Rotate teamed with a pair of blue jeans. On her forehead, a string of glued crystals tied the look together.
Jessy Hartel
Photo: @jessyhartel
German entrepreneur and beauty influencer Jessy Hartel trekked to the Swedish capital as well to witness Swift's enchanting show. With her minimalist monochromatic ensemble comprising a black, bell-sleeved off-shoulder dress and slicked-back hair, she let her makeup – boasting sparkly pink eyeshadow and cat eyes – do the talking.