At just 25, Alice Linnea is seamlessly balancing her role as a doctor in trauma and orthopaedics with a blossoming career as a beauty content creator. A natural creative, Alice discovered makeup during med school, quickly captivating an ever-growing audience eager for her beauty insights. Below, we dive into her unmissable tips and tricks
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Could you share your daily beauty routine with us, from morning prep to evening wind-down?
My focus is always on creating a streamlined morning routine, and I love the concept of a capsule collection for makeup. Day-to-day, I want my routine to be quick and easy while still looking polished, and having a go-to look solves that perfectly. With incredibly dry skin and long hours spent inside a hospital, hydration and moisture retention are my priorities. After my skincare, I apply an oil or oil-based serum — Mantle’s Glow Serum has been a game-changer lately, prepping my skin beautifully for a lightweight base.
For foundation, I swear by Erborian’s BB Cream, which provides just the right amount of coverage for that 'my skin but better' finish — something I absolutely adore. When it comes to contouring, Westman Atelier's stick in the shade Biscuit is unmatched. It blends effortlessly and is the perfect shade for lighter skin tones, which many other products seem to lack.
I’m a huge fan of multi-use products to simplify things further. The Hourglass Ambient Lighting Palettes are true works of art — the blushes, bronzers, and powders are stunning. They melt into the skin without looking cakey or drying it out, which says a lot coming from someone who usually avoids powder products. I always opt for a glowy finish over matte, which is why Chanel’s Baume Essentiel is a staple for me. It’s a natural-looking highlighter that adds a beautiful glow without looking like makeup.
Although I love experimenting with colours and textures for eye makeup, I keep it simple for everyday wear. MAC’s eyebrow gel is my favourite for taming brows, and I use Shiseido’s brown eyeshadow pencil for a subtle contour, topped with Byredo’s colour stick to make my eyes pop. A swipe of mascara completes the look — L’Oréal’s Panorama Mascara is my ride-or-die for everyday wear.
For lips, which I consider the most important feature, I like to add a pop of colour. LH Cosmetics makes some of the best lip pencils, and smudging the edges slightly creates a softer, more dimensional look. My current go-to winter lip combo is Dior’s balm in DiorMidnight layered with Armani’s Prismaglass in Amber Shine — a juicy, plump finish perfect for the season.
Alice Linnea's favourite beauty products in her makeup bag. Photo: Alice Linnea
How do you transition your look from daytime to evening? Are there specific products or techniques you find indispensable?
If you’re transitioning from daytime to nighttime, the easiest way to elevate your look is by switching up your lip colour and adding a bit of eyeliner. A deeper red lip or a softly smoked-out liner along the lash line makes all the difference. These are quick, easy tweaks you can stash in your bag for effortless touch-ups on the go.
What products do you always have in your handbag – whether headed for a night out or for a red-eye flight?
Wherever I go, you’ll always find a stash of lip products—not just in my bag, but practically everywhere. I keep a balm, gloss, or lipstick on hand at all times, often carrying multiples just in case one goes missing.
What is your holy grail beauty product that you would recommend to anyone, and why?
The one product I’ve repurchased more times than I can count is L’Oréal’s Panorama Mascara. It’s incredible — no fallout, the applicator dispenses the perfect amount of product, and it never clumps. Considering the price, it’s honestly a steal.
If you could give your younger self one piece of beauty advice, what would it be?
My number one piece of beauty advice? Don’t get caught up in what others think or say about beauty. Sure, take inspiration or try out a tip, but at the end of the day, what works for someone else might not work for you — and that’s perfectly fine. Finding what you love and what suits your features will save you so much stress and pressure. Oh, and drink water! That’s one thing I need to remind myself to do more often.
